Top Ten Email Templates
Here’s your shortcut to better email campaign performance:
Ten free email templates developed by experts.
Click on any of the thumbnails below to download that email template file. You can then upload the file into your email marketing software and modify for any number of uses.
Please note that all of these templates are designed in an e-newsletter layout so as to include the key components of email best practices. However, you can modify the text and layout to customize the templates for a variety of uses, including outbound e-marketing, newsletters or transactional communications.
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- Download all 10 templates (zip archive)
HTML Basics How-to Guide
Use the HTML basic command guide below to customize the free email templates for your own use.
Comments
There are comments included within the HTML templates that are intended to help you customize the text with your own content. The comments appear as:
<!-- Comment text --> Making text bold
To make text appear bold, use <b> and </b> around the text. For example:
Make <b>this bold</b>will look like:
Make this bold
Making text italic
To make text appear italic, use <i> and </i> around the text. For example:
Make <i>this italic</i>will look like:
Make this italic
Making text underlined
To make text appear underlined (without being an actual link), use <u> and </u> around the text. For example:
Make <u>this underlined</u>will look like:
Make this underlined
Creating line breaks
There are two basic line breaks in HTML. Use <br> to break to the next line or <p> to skip a line. For example:
1<br>2<p>3will look like:
1
23
Changing the size of text
To change the size of text, use <font size="+1"> to look bigger, or <font size="-1"> to look smaller. End with </font>. You can also change the number value if you want to. For example:
Make text <font size="+2">bigger</font> or <font size="-2">smaller</font>will look like:
Make text bigger or smaller
Changing the type of font
There are a few different fonts you can use, and the most common are:
Times New Roman: (this is the default for all browsers)Arial or Helvetica: use
<font face="arial, helvetica">and</font>Verdana: use
<font face="verdana">and</font>Garamond: use
<font face="garamond">and</font>For example:
Make <font face="garamond">this font garamond</font>will look like:
Make this font garamond
Changing the font color
There are many different Web-safe colors that you can use in your template. View the HTML Color Codes Chart.
To make text appear in a certain color, use the color codes like this: <font color="#FF0000">. For example:
Make <font color="#FF0000">this font red</font>will look like:
Make this font red
To set default font colors for the entire page, use color codes in the <body> command. For example, if you want:
- font = black
link = blue
'visited' link = red
'while being clicked' link = pink
use:
<body text="#000000" link="#FFFF00" vlink="#FF0000" alink="#FF00CC">Including a graphic
To include a graphic in your HTML template, use <img src="URL">. Be sure to include the entire URL of the graphic, starting with http://.
Including a link
To include a link in your HTML template, use <a href="URL"> and </a> around the text of the link. Be sure to include the entire URL, starting with http://. For example:
Make <a href="http://www.lyris.com">this text link to http://www.lyris.com</a>will look like:
Including a numbered or bulleted list
To include a list in your HTML template, use <ol> and </ol> at the beginning and end of the list, and use <li> to create the individual lines. For example:
<ol>
<li>This is line one
<li>This is line two
</ol>will look like:
- This is line one
- This is line two
If you want to use a bulleted list instead of a numbered list, use
<ul>and</ul>instead of<ol>and</ol>.
If you desire more assistance, please utilize the wide variety of HTML resources on the Web (or HTML books and manuals).
