Products

Delivering ROI through data-driven digital marketing

The Lyris product portfolio includes both in-the-cloud and on-premises applications, combined with expert services and support. Our products improve marketing efficiency by providing real-time marketing analytics, advanced segmentation, intelligent targeting, and message flow automation across social, mobile and Web interactions. In addition, our solutions are architected to consolidate and analyze large amounts of vital behavioral and transactional information ("big data") that savvy marketers need to engage customers
in meaningful ways.

Lyris offers a choice of solutions to meet the unique needs of your business:

Key benefits of our solutions include:

Behavioral targeting powered by tightly integrated Web analytics: Our platform integrates real-time Web analytics with email and social media messaging so you can engage with audiences across channels using relevant personalized information.

Automation and real-time messaging: Our solutions offer sophisticated automation capabilities that integrate real-time message delivery through event-triggered campaigns and transactional email messages, determined by customer behaviors such as cart abandons, transactions and more.

Unified, modular, scalable cloud-based architecture: Our architecture brings together multiple digital marketing capabilities that can scale to meet any data storage, processing and performance requirements.

Flexible and secure infrastructure: Our Software-as-a-Service (SaaS) infrastructure is designed and developed for secure access and extensibility. Our SaaS solution enables direct data and functional integrations from your systems to our platform.

Regulatory compliance and best practice message deliverability: Our solutions integrate marketing best practices and augment these capabilities with deliverability specialists that facilitate compliance with commercial standards and industry regulations.