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Customizing Customer Engagement |
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Written by Jacqueline Perez-Bjerk
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Thursday, May 17 2012 09:27 |
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Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you.
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Targets, Segments and ROI – Oh My! |
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Written by Deb Papp
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Thursday, May 17 2012 09:23 |
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Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment:
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10 Steps to Deliverability Success |
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Written by Deb Papp
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Tuesday, April 24 2012 03:00 |
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Managing deliverability can challenge even the most experienced email marketer and certainly cannot be ignored by even the most well-established brand. Government regulations, inconsistent policies among Internet Service Providers (ISPs), emerging technologies and changes in user behaviors all add an extra layer of complexity to the mix.
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Email Deliverability 2012: Defined, Deconstructed and Debunked Questions & Answers |
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Written by Matt Hayes and Chris Benkert
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Tuesday, April 24 2012 02:18 |
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Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Matt and Chris answered their questions.
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Trigger Programs Put Subscribers in the Driver’s Seat |
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Written by Allison Landis
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Thursday, May 17 2012 09:09 |
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Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that "triggers" the email.
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Deliverability Fact vs. Fiction |
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Written by Matt Hayes
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Tuesday, April 24 2012 02:26 |
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With so many variables inherent in optimizing email deliverability, it’s important to separate fact from fiction. There are quite a few myths out there with the potential to steer marketers in the wrong direction, and away from the best practices that can really make an impact. Here are the top five myths surrounding deliverability – and the truth about them.
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