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 Ah, the promise of data-driven marketing: boost marketing ROI by answering the question “I know half of my advertising budget is being wasted, I just don’t know which half…” It also helps you:
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Test and refine marketing campaigns based on success measurements;
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Personalize user experience based on a comprehensive customer profile;
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Allocate budget between online and offline options based on success measurements, resources and efficiency.
Web analytics can definitely reveal which half of your budget is being wasted, which is a good start. You’re busy, so you need an efficient way to execute your online and offline marketing campaigns, and part of that efficiency is enabling actions based on Web analytics data. For example: changing ads, Web pages, product offers, paid search keyword bids and much more.
So, what is your action plan for boosting your marketing ROI through data-driven marketing? It will take time to introduce new processes or even just complementary ones. Either way, such processes will be worth their weight in gold.
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