MySpace, Facebook, Twitter, LinkedIn…we’ve all heard the buzz about social networking sites. They connect us with current friends, old friends, and provide opportunities to meet new people. The success of these sites, primarily defined by high membership numbers, provides marketers with an immense resource of hidden leads. If that's not enough, here are a few more good reasons why you might want to give it a try:

• Your message is being promoted by those who find it most compelling


• Messages posted in the profile sections of social networking sites have high visibility – they are seen by everyone who visits those pages


• It is not considered spam


• Since there is an underlying connection between your email subscribers and their contacts, shared messages are considered to be more trustworthy


• It’s free for you

If you are selling a product, a service, or just want to get your name out, why not enhance your email marketing campaigns with social networking tags so that your email subscribers can post your message onto their social networking pages for all of their connections to see? It’s a great way to spread your email marketing messages virally, and all by the referral of your loyal email subscribers.

To learn more about the value of social networking in online marketing, check out these other resources here on LyrisHQ.com:

• Conversations at the Core


• Integrated Marketing Communications Has Evolved


• The Lyris Team’s First 100 Days on Twitter - Plus: 10 Twitter Tips

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• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.