Email deliverability has always been a concern for email marketers - and the constantly changing landscape makes it harder than ever to ensure great delivery of your email marketing campaigns. How do you keep up with current changes to ISPs, ESPs, legislation, opt-in vs. opt-out, open and click-through rates? What are the latest best practices? 

Do you know fact vs. fiction when it comes to deliverability? Do you know your own email delivery rate?

On Demand Webcast - View it Now!

Spend a worthwhile hour with renowned email deliverability guru, David Fowler, who will answer today's top five questions:

1. What's important about the new Yahoo, Comcast and Roadrunner feedback loops?

2. How do recent updates to the CAN-SPAM Act impact your email deliverability?

3. What is the new definition of spam, and why should you care?

4. Why are good email permission methods no longer enough?

5. How does search engine marketing affect email deliverability?

In addition, David will provide information and actionable steps you can employ right away.  He'll cover:

• What deliverability is and why it’s important to email marketers
• What’s myth and what’s true when it comes to email deliverability
• What is in your control (and what’s not) when it comes to deliverability
• The latest best practices to increase the likelihood that your email gets delivered to the Inbox
• The impact of ignoring deliverability best practices
• How to take control of your email deliverability

Title: Email Deliverability 2010: What's True, What's New

Duration: 1 Hour 

Moderator: Beth Negus Viveiros, web editor, The Chief Marketer Network  

Presenter:

David Fowler - global director of deliverability, email strategy and privacy compliance, Lyris Inc.

David has over 20 years of marketing experience, with the last six years focused on the issues associated with email marketing, deliverability and privacy compliance. He is a seasoned speaker and email deliverability consultant with notable national and international engagements.  

As a special bonus, all Webcast attendees will receive a free guide - Email in Jail: Top 10 Deliverability Tips to Get Your Emails to the Inbox - a perfect complement to the presentation, and something that will empower you to improve your email deliverability right away.

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About the Author

Linda Cleary manages demand generation marketing programs at Lyris.

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