It’s that time of year again when marketers reflect on their teams’ performance and hot trends on the horizon. Budgets are discussed, ideas flow, heated debates ensue and bold predictions take center stage. One thing is certain -- email marketing will continue to dominate as a high-performance marketing activity that, when done right, delivers significant and accountable return on investment. Further, no email is an island; especially in 2010.

It’s also the season for MediaPost’s Email Insider Summit, a three-day event that attracts big brands and bright minds to discuss email marketing and its role as a catalyst and connector for other channels including search, social and mobile. Lyris is sponsoring the event and participating in the conversation, and with good reason. According to the US Interactive Marketing Forecast 2009-2014 report from Forrester Research, “Marketers will continue their love affair with email marketing: 97 percent of marketers are using or planning to use email marketing.”

Trends for 2010

Blaine Mathieu, CMO of Lyris, agrees that email marketing has certainly earned insider privileges when it comes to marketing investments. He recommends online marketers and decision makers consider five top trends for 2010 to improve business results and competitive advantage:

1. Email as the anchor

2. Beyond “Web” analytics to online marketing analytics

3. Blend email with social

4. The year of mobile

5. Integrated, online marketing – tools not the issue

This new, 4-minute video of Blaine touches on these trends and why marketers should take note; ideas for your new year’s resolutions:

Let’s Have an “Insider” Discussion

What’s your take on these trends? Do you have case studies, data or tips to share with peers from our global marketing community? Please join us in a discussion about these trends and related ideas on LinkedIn. Season’s greetings to you, your family and colleagues!

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