These days, email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources. So developing low-cost, high-impact marketing programs that can be run efficiently and leveraged over time is essential to email marketing success. Enter social media marketing.

While social media continues to be a hot marketing medium and intuitively, email marketers see its value, most are unclear about how to get started and convert it into revenue. Additionally, many email marketers can’t quite make a strong business case that justifies allocating scarce resources to social media.

On Demand Webcast - View It Now!

Spend an invaluable hour with email and social media marketing expert, Blaine Mathieu, who discusses how to use email marketing to convert social media into revenue. By combining this dynamic duo, you can gain a competitive advantage and drive conversions and real ROI.

In this informational Webcast, you will learn:

• Why email marketing is at the core of any strong social media strategy
• How social sharing can extend your email campaigns, generate more qualified leads and increase email ROI
• How to use email marketing to convert social media into revenue
• How to use email as a powerful feedback mechanism for social media marketing programs - and how to turn that feedback into improved email and social media marketing results
• How social media and email marketing combine to build relevance and engagement, an important technique to driving greater conversions

Title: Social Media Marketing + Email Marketing - The Dynamic Duo
Duration: 1 Hour 

Moderator: Sherry Chiger, editor at large, The Chief Marketer Network

Presenter: Blaine Mathieu, chief marketing officer, Lyris

Blaine Mathieu leads the marketing and product strategy for Lyris' integrated online marketing suite: Lyris HQ. He has long been a vocal pioneer in the rapidly emerging arena of integrated online marketing. He speaks regularly at industry events on the topic of integration in his passionate effort to further evangelize adoption. Blaine also held leadership positions at Adobe Systems, Gartner Group and Corel Corp.

As a special bonus, all Webcast viewers will receive a free social media and email guide - a perfect complement to the Webcast presentation.  It's an actionable guide full of best practices and how-to’s that will help you achieve higher ROI from your combined email and social media marketing campaigns right away.

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About the Author 

Linda Cleary manages demand generation marketing programs at Lyris, and authors a series about Non-Profit Online Marketing here on LyrisHQ.Lyris.com.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.