While open rates and click-throughs are typically considered engagement metrics for email marketing campaigns, Internet Service Providers (ISPs) look at them as a test of deliverability. If recipients are not engaging with your emails, it could mean that they are no longer interested and haven’t taken the time to opt out of your list. ISPs are evaluating engagement in a way that essentially asks the question, are these emails valuable – and should we allow them in to inboxes?

You want to make sure that positive metrics, such as unique open rates, are looked at alongside the negative metrics, such as invalids (or hard bounces), and that spam complaints are all well within what is considered “reasonable;” otherwise your deliverability will suffer.

We at Lyris are very excited to join thousands of industry leaders this week to showcase our digital marketing expertise at the eCommerce Expo, London's number one event dedicated to all aspects of selling online. London is the perfect place for this event, since the UK has seen tremendous growth in ecommerce in recent years. We're proud to be a major driving force behind that growth, supporting leading marketers and brands as they address marketing challenges and execute successful digital marketing campaigns.

Hola y Olá!

Earlier this month I shared with you that Lyris made a formal entry into the French market, with the introduction of Lyris HQ in French to serve French-speaking customers in service, support and training in their local language.

We are now pleased to announce that we are introducing Lyris HQ in both Spanish and Portuguese to support our Spanish and Portuguese speaking customers in Latin America. Lyris has been in the Latin American region for the past year and half and we understand the needs of this market. Latin America has seen tremendous growth in the number of active internet users throughout the region with Comscore Media reporting, “The Internet population in Latin America has increased by 15 percent to 112.7 million visitors.”  Being able to support customers in the local language with product and services is important.

As part of our growing presence in the region, Lyris LATAM has sponsored the eCommerce Day series of events throughout the summer and you can look for us at these events for the rest of the year: Buenos Aires, Argentina (September 28); Mexico City, Mexico (November 4); and Sao Paulo, Brazil (November 29-30) upcoming.

This is an exciting time for Latin America and we are pleased to be able to support our customers in this region.

Need some more information? View our Spanish or Portuguese localized websites or contact us below.

Argentina
Luis Maria Campos 1059 3rd floor
(C1426BOI) Ciudad de Buenos Aires, Argentina
Main: +54 (11) 4777 2557
Brazil: +55 (11) 3711 5698
Mexico: +52 (55) 4169-1779
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

More>> Portuguese press release
More>> Spanish press release
More>> English press release

About the Author

Wolfgang Maasberg (@wolf6767) is Chief Executive Officer at Lyris.