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Client Success & Thought Leadership

Marketing is at a crossroads. While time tested marketing technologies like email marketing and Web analytics continue to be at the core of any good marketing strategy, end user behaviors and marketing execution continues to be influenced by new developments in Internet search, social media, mobile SMS messaging and more. People are now searching for solutions on their social networks, sharing content with friends, and reading emails on their mobile devices; the world of online marketing is changing.

Lyris is working closely with customers to help them successfully navigate this evolution. Through a blend of SaaS-based marketing technology, expertise and a complete portfolio of service offerings, Lyris is enabling marketing practitioners and thought leaders to improve results and enjoy greater success. In short, Lyris customers get more business value out of their marketing efforts, using less time and resources. Below are some examples of customers we're partnering with and their success stories.

[Customer Profile]

CNN Money: Analytics 101: Valuable insights from cheap tools

Using the information he gleaned from Lyris HQ Web Analytics, Sirico has "completely redesigned" the 100,000 newsletters a month IndustryWizards.com email to its members. Changes include adding more product reviews, buyers' checklists and additional healthcare content. The result: the online community's newsletter clickthrough rates have almost doubled, and the average amount of time visitors spend reading the site's reviews and benchmark reports has skyrocketed from 4 minutes and 31 seconds per session to 9 minutes and 17 seconds. [read more]

[Customer Profile]

"The team tested using Lyris HQ, a search, email and analytics software package. The tool combined several of the team’s separate processes into one platform — saving a ton of time, Farber says.

"We're getting more work done now with the same budget and the same people, which obviously is translating into better ROI." Farber estimates that using the tool is about 60% to 70% less than the cost of hiring another person. [read more]