Lyris Customer Testimonials
Hear why our customers love our internet marketing tools
Thousands of companies choose Lyris solutions for
- Lyris HQ - Email Marketing
- EmailLabs - Email Marketing
- Lyris ListManager - Email Marketing
- ClickTracks - Web Analytics
- Hot Banana - Web Content Management
For more in-depth customer success stories, check out our case studies.
Lyris HQ - Email Marketing
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PC Recycler
"Lyris is the Salesforce.com of Web marketing."
- Jeremy Farber, President and Founder
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Expedia CruiseShipCenters |
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British Museum Company Ltd. |
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Crackle.com
"Lyris HQ allows us to centrally manage our campaigns from creation through to measurement - improving results, while reducing time."
- Mary Ray, Vice President of Marketing
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Eldorado Hotel Casino and Silver Legacy Resort Casino |
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Minnesota Timberwolves |
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Alliance for the Arts
"Lyris HQ has enabled us to expand beyond just emailing our newsletters, to allow us to segment our diverse audiences and track interaction. The suite allows us to better understand and interact with our audiences, and in turn, build better awareness for research and cultural events throughout New York City."
- Randall Bourscheidt, President
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In-Touch Survey Systems |
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Winsper |
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Bluestone 360
"Lyris HQ Agency Edition is the ideal online marketing solution for us. Previously, we used a home-grown email marketing solution. Lyris HQ (enables) us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success."
- Mervyn Orchard, Director
GameStreamer
"… the breadth and depth of the Lyris online marketing platform will allow us to more effectively segment and target our own partner base, as well as closely monitor and measure deliverability, campaign success and response. We did an exhaustive search of the online marketing landscape and no other solution came close to Lyris HQ in terms of features and scalability."
- Timothy M. Roberts, Chief Executive Officer
EmailLabs - Email Marketing
Jupitermedia
"EmailLabs' solution had 90% of the features we wanted and they were able to build or customize the other 10% quickly, easily and to our specifications."
- General Manager of Web Publishing Properties
PalmSource
"We needed to improve the quality and performance of our email marketing initiatives using behavioral segmentation, experimental testing and list building mechanisms. EmailLabs has provided us with a powerful, flexible and scalable solution. They continue to lead as pioneers in email marketing with unmatched customer support and training."
- Sr. Marketing Manager
Dynamo
"When we implemented the EmailLabs platform, we were able to decrease the time it took to create an email campaign by 30 percent. EmailLabs’ excellent email proofing system also enabled us to boost productivity because of the decreased time it took for clients to approve the finished emails."
- President and Technical Director
Blue Tent Marketing
"EmailLabs' technology and customer support played an integral role in allowing us to expand our business and grant our clients the cutting-edge technology they need to execute successful marketing campaigns. As a result, Blue Tent customers such as Stay Aspen Snowmass now benefit from our unique value equation which presents a cheaper, more effective way to communicate with their customers and drive repeat business."
- President
Appellation America
"We could not be more pleased at the results of this email campaign and how easy it was to use EmailLabs technology to execute such a large customization."
- Director of Marketing and Sales
Kinetix Media Communications
"I was impressed by the customizable nature of the interface. It’s easy enough to use for clients who want to ‘go it alone,’ yet it contains enough advanced features to create segmented and automatically customized mailings."
- President
Lyris ListManager - Email Marketing
American Apparel
"When we embarked upon the search for an e-mail marketing solution, we knew that Lyris was a leader in the market and certainly a top consideration. Lyris gave us the advantage of an installed solution. By hosting ListManager in-house, we are able to leverage our mature IT facilities to improve deliverability and reduce overall costs. The rich tracking and powerful content customization features have been able to increase relevancy and online sales accordingly."
- Charles DeLauder, Web Technology Manager
Net Atlantic
"Lyris ListManager 10, Delivery Edition has been by far the most capable email software we've ever utilized at Net Atlantic. The most important thing for our business is to ensure that we get realistic message deliverability and Lyris ListManager 10 never drops the ball."
- Wes Owen, Vice President
Atkins Nutritionals
Using ListManager, our list size has grown to 1.5 million members in the last year — an increase of 650%. We send five mailings a month, and each one drives a huge increase in web traffic. More importantly, our e-newsletters each generate significant incremental revenue over about four days — enough so ListManager paid for itself in one mailing.
Because our members can voluntarily provide us with personal information (including health information), privacy is a huge concern for us. The security features built-in to ListManager were exactly what I needed.
I've brought ListManager to the last two companies I worked at, and recommended it to several others. Once you figure out your needs, you can't beat this software for stability, ease of use, flexibility, speed and power.
- Brian Engler, Web Technology Director (View the Atkins Nutritionals case study)
CHUM Television
As one of Canada's leading media companies, CHUM Television sends out over 250,000 mailings a month, covering new shows, events, late-breaking news and more. Since our mailings are advertiser-supported, good reporting is especially critical.
Thanks to ListManager's flexibility, we've been able to develop a new service to allow viewers to request automatic reminder emails shortly before their favorite shows or movies air. This tool is popular with our viewers and our advertisers — we're building audience size and loyalty.
- Raja Shankar (View the CHUM Television case study)
Wiley Publishing, Inc.
We at Wiley Publishing are perhaps best known for our CliffsNotes learning guides and For Dummies how-to books, and we maintain several very large email newsletters for both of these series. Our mailing goal was to provide an automated system to our Internet Newsletter team so they could send 1 million messages each night. Some challenges we faced included delivery speed, cost of software, and the product's strength in being automated. In all areas, ListManager really shined.
The Diamond license we purchased has easily been delivering 200,000 messages per hour, completing our nightly sends with three to four hours to spare.
And since ListManager uses a Microsoft SQL Server back end, we've been able to automate all sub/unsub functions, on-hold messages, and content delivery. We're also able to provide custom reports using Microsoft Access that show our Biz Dev departments exactly the information they want to know.
- James Sample, Director of IS Infrastructure (View the Wiley Publishing, Inc. case study)
Sundance Catalog Company
At Sundance Catalog, we use Lyris ListManager to deliver HTML and regular text emails to over 200,000 of our customers. We send them special offer bulletins two or three times a month, generally to highlight our catalog's seasonal items. We also use the mailings to promote other parts of Robert Redford's Sundance Community, such as the Sundance Village and Sundance Farms.
Before we began with ListManager, we used a hosting service. The per-message monthly fees and overage charges were getting costly, so we evaluated three software packages, and ListManager came out on top because of its flexibility and ease to maintain.
We have been very pleased with the product since implementing it. ListManager has certainly helped us reduce our costs and given us more real-time control over our mailings. But most importantly, we're making money with the software. Looking at a single recent mailing, we increased sales volume by 65% on the items we promoted. In other words, ListManager paid for itself in just one mailing.
- Cory Sumsion, Network Administrator
VEGAS.com
VEGAS.com is the most comprehensive Web site for the most entertaining city in the world. The site features in-depth access and information for air, hotels, entertainment, tours, car rentals, golf, restaurants, spa facilities, events and more. We've captured over 250,000 email addresses through our site, and also collect addresses through "gaming for fun" blackjack tables that are set up at major entertainment venues throughout Southern California.
VEGAS.com users live all over the country, and we send mailings to as many as 50,000 individuals each week offering travel and entertainment specials. Many of our special offerings are location-specific, and ListManager's list segmentation effectively targets our users by geographic region. This valuable feature enables us to devise highly-focused mailings, that have resulted in major surges in site traffic. ListManager's clickthrough tracking allows us to review the results of our email campaigns, and provides important research for determining how to best optimize VEGAS.com's offers. We have found ListManager to be an integral tool for achieving our communications and e-commerce goals.
- Greg Ryan, Systems Engineer
AAA Washington/Inland
Most people don't think of AAA until their car breaks down. But really, we offer a wide variety of travel, insurance and financial services that our members can use all the time — plus some incredible discounts. So we thought an email newsletter would be a great way to promote these benefits in a topical and fun way. And since AAA Washington/Inland has over 812,000 members, we knew we needed a solution that would be economical, flexible and could grow as we grew.
Having no prior experience with email newsletters, we looked at nearly a dozen products, and concluded that Lyris ListManager gave us the best value for our money. ListManager had the email marketing features we needed at a price much lower than that of the hosting services. They all seemed to have relatively high CPMs, and when we did the math, it was pretty obvious that buying ListManager made a lot more economic sense. And ListManager was a great single-purpose solution: we didn't need to replace our pre-existing CRM or phone systems. As a result of our evaluation, we bought a license in August 2001.
Today (March 2002) we're using ListManager to send a regular monthly newsletter to more than 50,000 AAA members. The newsletter includes all kinds of travel advice and promotions: driving tips, insurance information, and special discounts on other products and services we offer. Plus just some useful and fun information — to make sure the newsletter got read!
So far we've been very pleased with the results: during the three to five days after we send our newsletter, we see our Web site traffic nearly double! And even after that peak, we see our base traffic rising over the previous month's. We're also experimenting with click-through tracking to determine which content and promotions get the most attention, and expect to see great results in the future.
- Dennis Chandler, Marketing Manager
Powells.com
Powells.com is the Web site of Powell's City of Books - the largest new and used bookstore in the world. Since 1999, we've used Lyris ListManager to create an online community among our customers, as well as to sell more books! We now send about 900,000 messages per month to our 5 lists.
With over 250,000 members, our flagship list PowellBooks.News is filled with book reviews and author interviews, as well as the latest news about our store and our beloved store cat Fup. Just Deals, our next-most-popular list, highlights sales on recommended new and used books that we happen to have overstocked - a good way for us to reduce inventory and give loyal list members a special deal.
Recently, we upgraded to ListManager 6.0. We're excited about its new interface, as well as its segmentation and database integration features. We are planning a bunch of new lists right now, to help customers find newly-arrived used books in their area of interest - an area of very hot demand for us.
- Sam Whitmore, Database Programmer
Thomson Legal and Regulatory, Asia Pacific
Thomson Legal & Regulatory (TLR), the largest market group within The Thomson Corporation, provides integrated information solutions to legal, tax, accounting, intellectual property, compliance and business professionals around the world.
In 2000, TLR in Australia set out to find an effective business solution to support the delivery of electronic products to customers. After approaching three list manager service providers, we selected Lyris ListManager due to its flexible ‘try and buy' approach to new customers.
Following our decision to purchase, the integration of the Lyris system was trouble-free and allowed for easy transfer of our existing data. Over the past two years Lyris has been very supportive, developing regular enhancements to the software and providing effective responses to any queries in a timely manner.
Lyris ListManager has enhanced our capability to deliver our electronic products to our customers.
- Adam Rollo, IT Manager (Centre for Professional Development)
Risk and Insurance Management Society, Inc.
After using many list servers, I was faced with the problem of integrating a third-party product into our new Web site. Since all of the other systems I looked at had "closed" backends, it was almost impossible to integrate a custom front end and retain important features.
Needless to say, I jumped at the chance of using one of the best list managers on the market when Lyris launched a SQL-based version of their legacy product, which I had used for years.
ListManager with SQL Server allows me to integrate their tables into our membership system... The system works like a dream, and we have successfully launched more than a dozen different lists for our members—all controlled by our custom front end, which writes directly to the SQL tables.
- Andrew Steggles, Director of Information Systems
UNC-Chapel Hill School of Medicine
I have been using your Programmer's Guide considerably in the past couple of weeks... We went "live" on August 1, and I have ALWAYS found what I needed in your exhaustive documentation. The examples, field lists and API instructions have made my life a lot easier than I'd imagined. THANK YOU!
- Ben Aycock, Unix Administrator, Office of Information Systems
WNBC, MSNBC
... Another home run by the Lyris Technologies support team. I have recommended your service to NBC and all the NBC owned and operated stations.
- John Garcia, Executive Producer, Interactive
Battelle's Pacific NW National Laboratory
As the end-user of Lyris ListManager here at our site, it is great to see that the technical support for your product is as exceptional as its capabilities.
Since finding out about your product, I have been recommending Lyris ListManager to several colleagues who run listserv operations for various government agencies. To date this recommendation has been based primarily on the features (and good documentation) of the product. Now I can add "great technical support" to the list of reasons!
- Scott Butner
The College Board
From a management side: absolutely a God send. Its so incredibly easy and fast to create and manage lists. The most fantastic feature must be the ease of management from anywhere on the Internet with a GUI interface.
Number two would be the three-level security, so that we can control the sites and server but allow others (the admins of the lists) to administer their own lists securely.
In our situation, we have somewhat non-technical people who want lists to market their products, entice communication about our programs etc. The simplicity of the administration program allows us to easily train these people how to manage their list, add new subscribers (to closed lists), perform moderation etc. Our procedure is such that these people come to us and ask for a list. We create it to their specs train them, hand them the admin password, and thats it!! All we worry about is the server.
Its been so easy we don't even have a charge back to departments set up. Many of our departments were using outside services and paying for them to do this kind of thing. Now they're all cutting their contracts and putting their lists on our Lyris ListManager system.
We even have links now from our main Web site to the individual lists. For example, if someone is in our Web site looking at a certain program, there would be a button that takes them directly to the Topic page in our Lyris ListManager system and they can pick and choose which lists they want to sign up for or look at. We're even going to have Faqs blasted out to people who request to know when a new product is released or new information is available, etc.
From the user side: all I've heard are wonderful things. Many of our members are at universities using Majordomo or L-Soft. They love being able to adjust their settings, read messages and subscribe, all through the Web.
- Thomas Fitch
ClickTracks - Web Analytics
FUJITSU
"ClickTracks enables us to provide valuable feedback to Fujitsu Services' clients on visitor activity across their internet kiosks. The provision and remote accessibility of flexible and customizable reports (with little development required) is extremely helpful for both us and our clients."
- Andy Hudson
East Thames Group
"It is critical that our web site functions to meet all visitors requirements as best possible. We use web analytics software from ClickTracks to help us achieve this. Through detailed reports it's very easy to see which pages are most read, where visitors leave the site and how many get through to the contact us section. This information provides invaluable insight across the site and helps us to understand what works best for our customers and prospects."
- Dan Spring
Dotfusion
"ClickTracks' training courses empowered me to help my clients by thinking differently about the value of behavior measurement. I was so impressed that I'm continuing on with their certification program!"
- Chris Bryce
Businessmagnet
"I would like to personally thank Clicktracks.com for the fantastic product you have supplied us. Not only is it easy to set-up and use, but has also been a superb investment. This product surpasses all expectations we had of such a tracking program. Thank you once again and keep up the fantastic work!"
- Daniel French
Shareware Promotions
"I just purchased ClickTracks a short while ago, and am reeling; Quite seriously, reeling. Incredible."
- Dave Collins
Viz Search Engine Marketing
"At Viz Marketing we were so impressed with this software we bought it ourselves. Anyone serious about their website should consider this package."
- Mark Sceats
fubra
"I searched and clicked your adwords thing in google, then did the demo and just tested it out after downloading. The idea is amazing....Where have you been all my life?"
- Brendan McLoughlin , Managing Director
BzzAgent LLC
"ClickTracks Delivers. Installation is quick and seamless, the price is considerably less than the competition, and the results for BzzAgent's web presence were tangible and immediate."
- David Balter, CEO
klarisma a/s
"Well - it takes a lot of effort to surprise us and show us something new and different. But ClickTracks blew our socks off..."
- Kasper Larsen
Mike's Ecommerce Tools
"I highly recommend you try ClickTracks to judge for yourself. It will be an eye opener!"
- Mike's Ecommerce Tools
Green Mountain Energy
"For the price and quality of support, ClickTracks wins hands down."
- John Stansbury
Cairn Research Ltd
"I don't just like it - I think it's essential!"
- James Kerin, Sales Manager
Krzysztof Kowalczyk
"I was blown away by simplicity and usefulness. It really takes analyzing logs to the next level."
- Krzysztof Kowalczyk
www.fmh.org.ar
"ClickTracks is probably one of the most efficient products I've tried both in site analysis and in reporting results to clients. It's a refreshing (and probably revolutionary) change from bar and pie charts."
- Manuel Razzari, Webmaster
Portland Community College
"The results are presented in a way that's immediately applicable ( and really cool )."
- Moira Burke, Webmaster
Construction Industry Training Board
"We have been very impressed with the product and your responses to our enquiries."
- Mike Loxton
Add Momentum Ltd.
"ClickTracks has had a direct impact on our bottom line. It allows us to channel marketing spend into adverts that are really working for us and cut out the adverts that are not. I would recommend it to anyone serious about finding out where their marketing budget goes."
- Simon Baker
Hot Banana - Web Content Management
ODA
"The switch to Hot Banana has gone quite smoothly and we've been able to migrate clients over at a faster rate than we anticipated."
- Chris Black, Director of Technology
Octopz
"Hot Banana's built-in SEO features have allowed us to beat some of the market leaders in Google's organic search results."
- Ann Christie, VP of Marketing
Tourism Barrie
"Our Web sites and micro sites are all created by us, not some agency hundreds of miles away. We’re the experts in tourism and what’s going on in the area, and we have control over the content, not a third party. With Hot Banana, our Web site content is always up-to-date and can be easily modified whenever necessary. It is a pleasure to do business with Hot Banana and work on their system everyday."
- Kathleen Trainor, Executive Director&nb
