About Lyris
We Simplify Marketing Technology, So You Can Amplify Your ROI
Lyris, Inc. is the marketing technology company that puts marketers first. We know that digital marketers need:
- Web-based tools that you can implement on your own – without the hassle of lengthy and expensive IT deployments.
- The ability to run your most important marketing programs – without the frustration of dealing with many different vendors and technologies.
- A faster, easier way to analyze campaign data, so you know exactly which investments are paying off and which aren't.
- Tools that make it easy for anyone on the marketing team to jump in and do a stellar job – from the junior staffer to the seasoned pro.
That’s why Lyris is the first marketing technology company to introduce a truly integrated marketing platform.
What Sets Lyris Apart
- We’re already a market leader. We didn’t wake up yesterday and decide to get into the marketing business. We’ve been leading the way for more than a decade, with innovative, award-winning solutions for email marketing, Web analytics and Web content management.
- We own our own technologies. Third-party integrations make for great press releases, but not necessarily for great products. Unlike competitors, we chose to buy and build market-leading technologies that we can integrate at will.
- We’re squarely focused on mid-sized marketing teams. We build tools that are strong enough for the enterprise, simple enough for growing businesses and flexible enough for agencies. We concentrate on the functionality while stripping away unnecessary complexity.
Fast Facts
- Headquarters: Emeryville, Calif.
- In Business Since: 1994
- Employees: 175
- Customers: About 10,000
- Status: Publicly held (OTCBB:LYRI.OB)
- Acquisitions: Lyris Technologies (2005), EmailLabs (2005), ClickTracks (2006) and Hot Banana (2006)
- Products: Lyris HQ, a groundbreaking integrated marketing platform, and point solutions for managing email-marketing and pay-per-click campaigns, creating landing pages, publishing and managing Web-site content, and optimizing Web sites.
