About Lyris, the company
We Simplify Online Marketing Technology, So You Can Amplify Your ROI
Lyris is the online marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI.
We provide what digital marketers need
- Web-based tools that you can implement on your own – as well as traditional, installed software for companies that prefer to manage their marketing tools in-house
- The ability to run your most important marketing programs – without the frustration of dealing with many different vendors and technologies
- A faster, easier way to analyze campaign data, so you know exactly which investments are paying off and which aren't
- Tools that make it easy for anyone on the marketing team to jump in and do a stellar job – from the junior staffer to the seasoned pro.
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What Sets Lyris Apart as an Internet Marketing Company
We started out in 1994 as an email marketing company, and we’ve been leading the way for more than 15 years with innovative, award-winning Internet marketing tools.
- We’re already a market leader. We didn’t wake up yesterday and decide to get into the marketing business.
- We own our own technologies. Third-party integrations make for great press releases, but not necessarily for great products. Unlike competitors, we chose to buy and build market-leading technologies that we can integrate at will.
- We’re squarely focused on small-to-medium-sized marketing teams. We build tools that are strong enough for the enterprise, simple enough for growing businesses and flexible enough for agencies. We concentrate on the functionality while stripping away unnecessary complexity.
Fast Facts
- Headquarters: Emeryville, Calif.
- In Business Since: 1994
- Employees: 275
- Customers: About 10,000
- Status: Publicly held (OTCBB:LYRI.OB)
- Acquisitions: email marketing company Lyris Technologies (2005), email marketing company EmailLabs (2005), Web analytics company ClickTracks (2006) and Web CMS company Hot Banana (2006)
- Products: Lyris HQ, a groundbreaking suite of integrated Internet marketing tools, providing 360-degree control of online marketing campaigns; Lyris HQ Agency Edition, which couples all the power of Lyris HQ with additional functionality expressly designed for integrated marketing agencies; and Lyris ListManager, the industry’s most robust, secure on-premise email marketing software solution.
