Management Team

The executive team at Lyris combines a wealth of technology and marketing experience with a singular focus on connecting with customers and providing them value. Each officer is committed to ensuring that Lyris products and services lead the industry in usability, performance and stability, and that every aspect of Lyris' business is aligned with helping customers achieve marketing effectiveness that drives revenue and growth.

Wolfgang Maasberg, CEO

Wolfgang Maasberg (@wolf6767) has served as Vice President Sales, Americas, of the Omniture business unit at Adobe Systems, Inc. since its January 2010 acquisition of Omniture, Inc. From May 2005 to January 2010, Mr. Maasberg served in various senior sales management positions at Omniture, including most recently as Senior Vice President Sales, Americas. Wolfgang began his career at Dell Computer Corp in 1997. In 2000 he joined FIT Technologies as Vice President of Sales. Prior to Omniture he joined Coremetrics (recently acquired by IBM) where he held sales and sales leadership roles, finishing as Regional Vice President of Sales, North America.
» Watch a video interview with Wolf

Deborah Eudaley, CFO

Deborah Eudaley has responsibility for leading the financial success of Lyris and brings more than 25 years experience in finance and general management to the company. She previously served as chief financial officer for a number of technology companies, including Cloudmark, a private messaging security software company; GoldenGate Software (acquired by Oracle in 2009), where she also served as senior vice president of finance and operations; as well as Indivos (acquired by Solidus Networks), Alibris and Placeware (now Microsoft). She also held a variety of senior financial management positions at Silicon Graphics (SGI), Oracle and TRW. Eudaley holds a bachelor of arts degree from the University of California at Berkeley and an M.B.A. from California State University, East Bay.

Phil Sakakihara, CTO

As CTO and SVP of Engineering, Phil Sakakihara (@Philsaka) is responsible for driving Lyris' technical vision and managing all the day-to-day activities of the Lyris engineering, product management and operations departments, including product development and team growth. Sakakihara brings broad commercial and technical expertise to his role, in both building startups and working in executive roles at large corporations like Fidelity National Financial and at Hewlett Packard, where he began his career as an engineer and worked his way up to CTO and General Manager. Most recently, Sakakihara was founder and CTO of OnVideon, a provider of SaaS-cloud computing solutions that enable multi-media content providers to offer various advertisement campaigns and pay-per-view models for PCs, mobile devices and set-top boxes. Sakakihara possesses degrees in Applied Mathematics, and served as a full time visiting professor at the University of California, Davis in networks, database and object-based systems.
» Watch a video interview with Phil

Nello Franco, Senior VP Of Customer Success

Nello Franco (@nfranco) leads all aspects of Lyris' comprehensive portfolio of client services, including client relations and account implementation and management. He also plays a key role in shaping the company's ongoing strategic planning and development initiatives. With 25 years of experience in multiple industries - having held executive-level positions with a number of organizations and sectors including SCOPIX, W5 Networks, Tacit Software and Tradaq - Franco's achievements have centered on establishing systems and programs that improve project and process management, increasing client satisfaction, enhancing business flow and driving significant revenue and asset growth.
» Watch a video interview with Nello

Adrian Saunders, GM and Senior VP, APAC

Adrian Saunders (@Adrian_Saunders) leads sales, operations and management for the Asia-Pacific region where he has more than 15 years of recognized leadership in the digital marketing industry. Prior to assuming his current role, Saunders was the founder and managing director for Cogent Online Pty Ltd, of one of Australia's largest and most experienced marketing services providers. Before launching Cogent, Saunders founded Zoom Direct, an Australian Electronic Direct Marketing (EDM) provider in 2002 and led the company for six years. As a pioneer in the use of third party opt-in databases, Saunders was one of the earliest adopters of the value of email marketing and has played a pivotal role in educating the marketing community on the benefits of electronic direct mail and database marketing.

Alex Lustberg - VP, Marketing

Alex is responsible for driving all of Lyris corporate and product marketing activities. Alex has more than 15 years of strategic marketing experience with a specific focus on social media and cloud business applications. Most recently, Alex served as senior vice president of product marketing and strategy at Overtone, a leading provider of customer listening and social media analytics solutions. Alex holds a bachelor's and master's degree in organizational studies from Stanford University.

Ian Epstein - VP, Sales, Americas

Ian is responsible for all new customer sales in the Americas. Ian a seasoned sales leader with a strong record of accelerating growth for information, media and analytics organizations. Ian has managed sales teams at several SaaS companies including Coremetrics, Digital Impact/Acxiom, and Adchemy. Prior to transitioning to the technology industry, Ian was a SVP for Westwood One Radio networks, responsible for revenue in excess of 150mm/year, and managing KJAZ radio in San Francisco. Ian has a BA from Colorado College.

Navdeep Singh - VP, IT & Operations

Nav provides leadership and oversight for Lyris' Enterprise Cloud Infrastructure, which is capable of processing massive amounts of customer information to optimize the delivery of relevant digital marketing messages. Most recently, Nav was Director of Cloud Operations at HP's Autonomy Division, where he managed one of the world's largest cloud implementations with 20 petabytes of data, and more than 50 Billion Documents. Nav brings deep SaaS operations expertise from his tenure at CaseCentral, a leader in secure, cloud-based eDiscovery software. Nav has an MBA in Information Systems from Seattle University.

Brennan Carlson, VP Of Corporate Strategy

As VP of Corporate Strategy, Brennan Carlson (@brennancarlson) is charged with leading strategy development for the company, ensuring that Lyris has a balanced portfolio of research and technology investments that support near-term business strategies and create options for the future. In his prior role as VP of Product Management at Lyris, Carlson maintained a consistent focus on keeping Lyris' customer-centric product roadmap on track, overseeing the growth of the company's user experience team and spearheading the development of end-user product feature and design validation practices and methodologies. Before coming to Lyris, Carlson gained expertise in new media, product management and business development through positions held at several computer software and Internet technology companies. Most recently, he was a partner at online media company Salsa Bravo, program manager at Yahoo! Video at Yahoo!, Inc. and director of service operations for Akamai Technologies. Carlson holds a bachelor's degree from Stanford University, Palo Alto, Calif.