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Lyris HQ offers Online Marketing Solutions and online marketing software

Lyris, Inc. Management Team

Our Executives Have Strong Marketing and Technology Backgrounds

Wolfgang Maasberg, CEO

Wolfgang Maasberg has served as Vice President Sales, Americas, of the Omniture business unit at Adobe Systems, Inc. since its January 2010 acquisition of Omniture, Inc. From May 2005 to January 2010, Mr. Maasberg served in various senior sales management positions at Omniture, including most recently as Senior Vice President Sales, Americas. Wolfgang began his career at Dell Computer Corp in 1997. In 2000 he joined FIT Technologies as Vice President of Sales. Prior to Omniture he joined Coremetrics (recently acquired by IBM) where he held sales and sales leadership roles, finishing as Regional Vice President of Sales, North America.

Heidi Mackintosh, CFO

Heidi Mackintosh, named CFO in April 2008, brings 15 years of broad industry experience to managing finances for Lyris, Inc. and helping build new business opportunities. Most recently, she was vice president and corporate controller at Benefitstreet Inc., an online provider of financial and benefits management services. Before that, she was the corporate controller at Osisoft Inc., a performance management software company. Additionally, Mackintosh has held senior financial positions at Apple Computer, Polycom, PeopleSoft and Ondisplay. A certified public accountant, she holds a bachelor’s in Business Administration from California State University, Hayward.

Blaine Mathieu, CMO

Blaine Mathieu is responsible for Lyris’ brand and product strategy, including driving marketing initiatives for the company’s Lyris HQ hosted integrated marketing suite and its award-winning ListManager email marketing software product. Most recently, Mathieu was general manager and vice president of product and marketing at Corel Corp. There, he was responsible for creating global marketing and product strategies for a wide range of software products targeted at consumers, businesses and professionals. Mathieu also held a variety of senior management positions at companies such as Adobe Systems and Gartner Group. He received his MBA from Athabasca University in Canada in 1999, and his bachelor of commerce degree from the University of Alberta in 1989.

Keith Davidson, VP of Engineering

With more than 20 years of experience in architecture planning and management in the information technology industry and a proven record of delivering results, Davidson oversees the development of systems and product engineering for Lyris. Prior to joining the company, Davidson served as the director of software engineering at design software company Autodesk, where he managed a globally diverse team (U.S. West & East, India and China) of about 100 software developers, QA and Operations staff. Additionally, he served as the company’s director of operations and emerging markets, where he directed Autodesk’s SaaS collaboration product line, with a particular focus on China that resulted in significant increases in adoption and revenue. He has also served as systems architect for Buzzsaw.com. He holds a master of science degree in computing for commerce and industry from The Open University in the UK.

Ray Polanco, VP of Global Services and Support

As Vice President, Global Services and Support, Ray Polanco ensures the customers' experience with Lyris is positive and productive. He has a proven track record in professional services and customer support to develop and manage new service offerings and align Lyris’ services business strategy with the company’s sales model. Polanco joined Lyris from Pinnacle Systems/Avid Technology, where he directed technical services and support. Prior to that, he led the support team at Zhone Technologies and held related positions at Ascend Communications (Lucent Technologies), Madge Networks and IBM. Polanco holds a bachelor’s of Science in Business Administration from San Jose State University and holds various technical, leadership and management certificates.

Rick Sichel, VP of Sales

Rick Sichel, who joined Lyris, Inc. in January of 2009, brings more than 15 years of experience in sales and sales management within the SaaS and technology field to the position of Vice President of National Field Sales. Previously, Sichel held the position of Vice President of Sales for Financial Crossing, Inc., a start-up firm specializing in a SaaS deployment to financial institutions. Prior, Sichel was Senior Vice President of Sales for Thomson Reuters and held various senior sales roles at Advent Software and Bloomberg.
He has a B.A. in Economics from the University of Rhode Island.

Andrea Scarnecchia, VP of Marketing

Andrea Scarnecchia is responsible for strategy, execution and measurement of global marketing for Lyris. Her team manages marketing programs and lead generation along with email marketing, advertising, webinars, search engine marketing, web analytics, search engine optimization and the lyris web sites & blog. Prior to joining Lyris, Scarnecchia was VP of Product Marketing at Syndero (an online marketing start-up), where she was responsible for brand development and product marketing for a portfolio of products. Previously Scarnecchia held a variety of senior management positions at companies such as Tilia, Broderbund, Disney Interactive, Sega, Supercuts and The Clorox Company. She has an M.B.A. from the UCLA Anderson School of Management, and a Bachelor of Arts degree from the University of California at Berkeley.