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Media Relations:
Analisa Schelle
Ogilvy PR for Lyris
(415) 677-2721
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Global Leader in Loyalty Management Selects Lyris to Propel Digital Marketing
Analytics and Email Deliverability
EMERYVILLE, Calif., January 31, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Aimia’s Proprietary Loyalty Service in Canada has selected Lyris as its email marketing partner. The global leader in loyalty management chose Lyris to support its strong digital marketing capabilities based on several factors, including the desire to optimize online marketing campaigns across multiple clients and the need for enhanced analytics and reporting capabilities.
Aimia now incorporates Carlson Marketing’s global loyalty marketing services and builds on the company’s heritage by leveraging its global footprint to deploy a full suite of loyalty management services to manage hundreds of the world's largest and most successful customer and business loyalty initiatives. Aimia delivers its loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands.
Aimia is implementing Lyris HQ to enhance their email marketing program in data management, segmentation, deliverability and reporting.
“Through our partnership with Lyris, we have been able to enhance our email marketing capabilities with a more simplified process, enabling us to have a better overview of multiple campaigns and augment our services for our clients," said Frank Leong, vice president of business technology for Aimia in Canada. "Lyris HQ has delivered an easy to use, powerful email marketing solution and we are extremely happy with the visibility and analytics that we are able to glean from the Lyris reports. We look forward to seeing how Lyris HQ continues to help us grow our email marketing campaigns."
“As a leader in building and maintaining loyalty programs, Aimia is well versed in the importance of engagement and effective communications. We are thrilled to partner with them to deliver the solutions that enable digital marketing success and business-oriented results,” said Nello Franco, senior vice president of customer success for Lyris. “We are confident that Lyris HQ is the perfect fit for Aimia’s marketing needs and we look forward to a long and successful partnership.”
About Aimia
Groupe Aeroplan Inc., doing business as Aimia, is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program.
Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AER (currently) and changing to TSX:AIM effective October 7, 2011) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com.
Follow us on Twitter: http://twitter.com/#!/aimiainc
About Lyris
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support www.lyris.com.
Follow us on Twitter: @lyris
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Media Relations:
Analisa Schelle
Ogilvy PR for Lyris
(415) 677-2721
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Australia’s Premier Online Women’s Community and Magazine Selects Lyris HQ to
Drive Digital Marketing Efforts
EMERYVILLE, Calif., December 20, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Australia’s premier online publisher for women, Mamamia, has selected Lyris as its digital marketing partner. Based on the desire to reinvent their online marketing program and the need for robust analytics to succeed, the company is implementing Lyris HQ across the marketing organization.
Mamamia is Australia’s leading women’s website and social media community. They leverage industry-leading tools and technology to engage a community of hundreds of thousands of women in real-life discussions filled with interesting facts and stories about life experiences. Targeted purely at women in the 24-49 age group, topics include everything from popular culture and fashion, to body image and motherhood. Additionally, following the recent launch of their sophisticated business directory, Mamamia is expanding its portfolio by launching their first eCommerce store. The new online store will provide women with easy access to curated ideas and products that improve their lives: “Everything a busy woman needs to know and wants to buy.” Mamamia is implementing Lyris HQ to help drive new and current members to its store and increase ongoing engagement in its community.
“As we experienced rapid, positive growth, it became clear that Mamamia needed a digital marketing partner who could provide the right solution to create a targeted, robust marketing program that effectively reaches our enthusiastic community,” said Jason Lavigne, chief executive officer of Mamamia. “Lyris understood our goals better than anybody and with Lyris HQ we are confident that our store, community and our readership will continue to grow.”
“We are thrilled to partner with Jason and his team on their digital marketing program,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris offers the perfect solution for this growing community of women, enabling Mamamia to attract new members and helping more women discover their brand. We look forward to working with Mamamia to expand their reach in Australia and beyond through world-class cross-channel marketing campaigns.”
About Mamamia.com.au
Mamamia.com.au is the largest independent women's website in Australia, with a social media army of 80,000+, and attracting 320,000 unique browsers and 5 million page views per month (Nielsen). Mamamia is the only independent women’s site listed in the Experian Hitwise top 10 sites (currently at #6). Published by Mia Freedman and supported by more than 100 contributors, women flock to Mamamia because it is authentic, irreverent, inclusive, compassionate, inspiring, and prides itself on creating conversations better than any other site. It asks women what they think and provides them with a platform to connect and converse across a range of diverse topics.
About Lyris
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com
Follow us on Twitter: @lyris
Connect on Facebook or YouTube
Media Relations:
Analisa Schelle
Ogilvy PR for Lyris
(415) 677-2721
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Lyris Reveals Digital Marketing Campaign Strategies to Jumpstart 2012
Report Offers Insight for Marketers to Prepare for their 2012 Marketing Programs
EMERYVILLE, Calif., December 1, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today released “The Lyris Email Report: Five Strategies to Jumpstart 2012.” Crafted from market research surveying more than 500 marketing professionals, this report identifies the top concerns and challenges marketers face and offers recommendations to overcome these challenges and plan for an effective 2012. In this report, Lyris reveals actionable and practical solutions for connecting with customers, achieving better deliverability and leveraging customer intelligence to make online communications count.
As 2011 comes to a close, Lyris asked marketers what was on their minds looking ahead to 2012. The responses show that metrics and reporting, smart segmentation, analytics, customizable tools and engaging with full service partners and vendors top the list of concerns for marketing leaders. In fact these challenges remain top of mind throughout the marketing organization.
“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols. “Lyris HQ delivers these capabilities whilst understanding our business’ needs as well as our fashion consumers – helping us execute successful campaigns that I feel confident will drive business results.”
The Lyris Email Report: Five Strategies to Jumpstart 2012 addresses these concerns with practical steps to achieve success in the following:
- Understanding advanced algorithms that link your customers and products
- Executing smart segmentation for relevant, targeted content
- Leveraging metrics and reporting to drive business results
- Implementing an integrated solution approach that makes it easier to do more
- Using full-suite email marketing solutions to maximize your email program
“Marketers need to move quickly and make sophisticated connections with their customers to make an impact. And they need to do it in a simple, meaningful way,” said Tina Stewart, senior vice president of marketing at Lyris. “We wanted to provide marketers with actionable strategies to achieve success and profitability in the New Year. Utilizing the tactics outlined in the Lyris report, email marketers can learn how to gain better customer insight, make sense of data and stay up-to-speed with the digital world in 2012.”
The Lyris Email Report: Five Strategies to Jumpstart 2012 was featured during a Lyris Webinar on Thursday, December 15 http://www.iirusa.com/seminars.
About Lyris, Inc.
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com
Follow us on Twitter: @lyris
Connect on Facebook or YouTube
Media Relations:
Analisa Schelle
Ogilvy PR for Lyris
(415) 677-2721
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Premier UK Retailer Harvey Nichols Selects Lyris to Improve Email Marketing and
Drive Online and In-Store Traffic
EMERYVILLE, Calif., December 1, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that premier fashion retailer, Harvey Nichols, has selected Lyris as its digital marketing partner. Based on the need for an integrated email marketing solution to reinvent their digital marketing program, the company is implementing Lyris HQ.
Considered one of the world’s premier fashion retailers, Harvey Nichols is renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food online and in stores. The London flagship store is located in the heart of Knightsbridge with additional Harvey Nichols stores in Leeds, Birmingham, Edinburgh, Manchester and Bristol. Outside of the UK, there are stores in Dublin, Riyadh, Hong Kong, Dubai, Istanbul and Ankara.
“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols. “Lyris HQ delivers these capabilities whilst understanding our business’ needs as well as our fashion consumers – helping us execute successful campaigns that I feel confident will drive business results.”
“We are thrilled that Harvey Nichols selected Lyris to expand their email marketing capabilities,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris is the perfect partner to enable this global retailer to attract new customers and inspire current customers to rediscover their brand with a leading global digital marketing solution. We look forward to a long and productive relationship.”
About Harvey Nichols
Harvey Nichols was founded in 1813 and is today the UK’s premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food.
The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. In addition to London, Harvey Nichols currently has stores in Leeds, Birmingham, Edinburgh, Manchester and Bristol. Outside of the UK there are stores in Dublin in the Republic of Ireland and internationally Riyadh, Dubai, Istanbul, Ankara and Hong Kong, which has recently witnessed the opening of a second Asian flagship store, situated in Pacific Place, a leading luxury shopping destination. Coming soon is Kuwait, due to open in Spring 2012 within The Avenues Mall, the largest shopping destination in Kuwait.”
Besides its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, Café, Wine Shop and Foodmarket which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores.
Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful Oxo Tower Restaurant, Bar and Brasserie, with spectacular views of the River Thames. A further restaurant, Prism, opened in the financial district of the City of London in 1999.
For more information, visit www.harveynichols.com.
About Lyris
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com
Follow us on Twitter: @lyris
Connect with us on Facebook and LinkedIn
