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Crackle.com Streamlines Online Marketing Activities with Lyris HQ

  • June 23, 2008

Lyris’ Integrated Online Marketing Suite Enables Crackle.com to Drive and Manage Campaigns from Creation, to Delivery, to Measurement Though One Integrated Platform

EMERYVILLE, CA – June 23, 2008 – Lyris, Inc, the online marketing expert, today announced that Crackle.com has selected Lyris HQ to streamline their online marketing efforts.  Crackle, Inc., a Sony Pictures Entertainment Company formerly known as Grouper, is a multi-platform video entertainment network and studio that distributes the hottest emerging talent on the web and beyond.  

“Prior to adopting Lyris HQ, we were using internal systems to stitch together data in a meaningful way,” said Mary Ray, VP of Marketing at Crackle. “Lyris HQ allows us to central-manage our campaigns all the way from creation to measurement – improving results, and boosting time efficiency.”

Before using Lyris HQ, Crackle.com leveraged internal systems and processes to roll-out email communications. Today, Crackle is leveraging Lyris HQ to manager customized newsletter campaigns to its opt-in audience base of entertainment trendsetters and tastemakers.

Lyris HQ is the industry’s first integrated online marketing suite for small to medium-sized marketing teams, providing customers a single integrated online suite of marketing solutions.  Through a single interface, Lyris HQ provides 360-degree control of campaigns, from email, to pay-per-click to web content management and analytics.  From creation to delivery to measurement, Lyris HQ provides customers a best practices and industry know-how to dramatically improve campaign effectiveness and ROI.

About Crackle.com

Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform video entertainment network and studio that distributes work from the hottest emerging talent on the web and beyond. Crackle’s addictive channels and shows reach a global audience across the Internet, in the living room, and on devices including a broad range of Sony electronics. Crackle, in on-going collaboration with Sony Pictures Entertainment and other leading partners, discovers and promotes the stars of tomorrow. Visit Crackle’s site at www.crackle.com.

About Lyris, Inc.

Lyris, Inc., (OTCBB:LYRI.OB), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI.  Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, and www.lyrishq.com. The company is based in Emeryville, Calif.

 

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