Crackle.com Streamlines Online Marketing Activities with Lyris HQ
- June 23, 2008
Lyris’ Integrated Online Marketing Suite Enables Crackle.com to Drive and Manage Campaigns from Creation, to Delivery, to Measurement Though One Integrated Platform
EMERYVILLE, CA – June 23, 2008 – Lyris, Inc, the online marketing expert, today announced that Crackle.com has selected Lyris HQ to streamline their online marketing efforts. Crackle, Inc., a Sony Pictures Entertainment Company formerly known as Grouper, is a multi-platform video entertainment network and studio that distributes the hottest emerging talent on the web and beyond.
“Prior to adopting Lyris HQ, we were using internal systems to stitch together data in a meaningful way,” said Mary Ray, VP of Marketing at Crackle. “Lyris HQ allows us to central-manage our campaigns all the way from creation to measurement – improving results, and boosting time efficiency.”
About Crackle.com
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform video entertainment network and studio that distributes work from the hottest emerging talent on the web and beyond. Crackle’s addictive channels and shows reach a global audience across the Internet, in the living room, and on devices including a broad range of Sony electronics. Crackle, in on-going collaboration with Sony Pictures Entertainment and other leading partners, discovers and promotes the stars of tomorrow. Visit Crackle’s site at www.crackle.com.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource,
