LYRIS, INC. APPOINTS BLANC & OTUS AS COMMUNICATIONS AGENCY OF RECORD
- April 16, 2008
Contacts:
Kristin Reeves for Blanc & Otus Teena Touch for Lyris Inc.
415.856.5145 510.844.2166
kreeves@blancandotus.com ttouch@lyris.com
· Blanc & Otus, the communications consultancy for technology-driven companies, today announced it has been named agency of record for Lyris, Inc., a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses.
· Lyris, Inc. provides a sophisticated, yet easy-to-use tool suite that offers best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns.
· Led from its San Francisco headquarters, Blanc & Otus will creatively support Lyris’ communication objectives and strategies as the company moves into this next phase of its history, including utilizing traditional and new media communications to help create a marketing community around their LyrisHQ offering.
· With more than 23 years of high tech communications experience, Blanc & Otus specializes in creating and executing strategic communications campaigns for start-ups and leaders in the enterprise software, consumer and interactive technologies and clean-tech markets.
QUOTES
· “Over the past decade, Lyris has been paving the way for marketers to do their job better and more efficiently by providing innovative, award-winning solutions for email marketing, Web analytics and Web content management,” said Blaine Mathieu, Chief Marketing Officer, Lyris, Inc. “As we aggressively expand our offerings with innovative new solutions like LyrisHQ, we need a well-established agency with a broad base of traditional and new media expertise to match our aggressive communications goals. We are confident Blanc & Otus is the right agency partner to help us reach the next level in our communication efforts.”
· “The interactive marketing industry is in a period of flux – where marketers are stuck in current methods of thinking, but need advanced technology and training to better reach, retain and interact with their valued customers,” said Teena Touch, Director of Corporate Communications, Lyris, Inc. “In working with Blanc & Otus as an extended arm of our internal communications, we are confident we can help educate marketers on the tools and tips that can help them redefine their marketing outreach and results today and well into the future.
· “Lyris is well positioned to transform the way business marketers interact with their customers and more effectively manage and monitor marketing effectiveness,” said Anna Leonard, General Manager, Blanc & Otus San Francisco. “We look forward to working in tandem with Lyris to transform their traditional and new media communications channels and drive increased education and visibility across their core buying audiences.”
SUPPORTING RESOURCES
Blanc & Otus
http://www.blancandotus.com
Lyris Inc.
http://www.lyris.com/
http://www.lyrishq.com
About Blanc & Otus
Blanc & Otus is a communications consultancy that delivers measurable business results for technology-driven companies. We help our clients create compelling marketplace conversations through informed, inspired communications strategies that drive the perceptions and behavior of our clients’ key constituents. Blanc & Otus has a 23-year track record of generating superior, on-strategy results for its clients. Blanc & Otus has offices in San Francisco, Boston, Austin, and London. For more information, call 415.856.5100, e-mail info@blancandotus.com or visit the website at http://www.blancandotus.com.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, conducting Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, American Apparel, Nvidia, NBC Universal and Jupitermedia. For more information, please visit www.lyris.com, www.lyrishq.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
