LYRIS LISTMANAGER LAUDED FOR MESSAGE THROTTLING AND REPORTING CAPABILITIES IN JUPITER’S 2008 EMAIL MARKETING BUYER’S GUIDE
- March 13, 2008
Praised as an 'Affordable On-Premises Offering' for Large Enterprises
EMERYVILLE, Calif. (March 13, 2008) — JupiterResearch lauded Lyris ListManager for providing the large-enterprise segment with an affordable on-premises email marketing offering, Lyris, Inc. (OTCBB:LYRI.OB) announced today. This finding is included in the 2008 Email Marketing Buyer's Guide from JupiterResearch, released March 3.
Jupiter recognized Lyris ListManager (v9.3) for providing an "affordable on-premises offering" with "very good message throttling and report generation capabilities."
"Lyris ListManager is the ideal email marketing solution for companies that prefer to manage their applications in-house," said, J.D. Peterson, Director of Product Management, Lyris, Inc. "Our clients know that 'in-house' doesn't have to mean 'on your own.' We pack ListManager with features that make campaigns easy to manage, and we partner with our clients to offer consulting, training and resources to improve delivery rates and maximize ROI."
Lyris ListManager, available as software that clients can install and run themselves, helps marketers create, send and track highly effective, best-practice email campaigns, newsletters and discussion group messages. It features an open architecture that allows IT departments to easily modify and configure the application.
Integrated with Lyris' ClickTracks Web Analytics, ListManager provides a comprehensive view of customer behavior. It reports how email subscribers interact with a Web site, where they lingered and what they liked – enabling clients to segment their messages to create highly targeted email campaigns.
Lyris ListManager also integrates with EmailAdvisor, a powerful email delivery monitor that lets marketers check for and correct potential email deliverability issues before they hit send.
Jupiter's Email Marketing Buyer's Guide details the offerings of 32 vendors, analyzing their overall value, suitability and breadth on the distinct needs of three types of marketers, and places them in three categories (i.e., full-service, small-/midsize-business, and large-enterprise).
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
