Lyris Expands Global Marketing Team
- November 10, 2008
Additions Support Continued Growth and Strong Customer Demand for Lyris HQ
EMERYVILLE, CA – November 10, 2008 – Lyris, Inc., the online marketing expert, today announced new hires to the company’s global marketing team. Seasoned in all areas of B2B and B2C marketing, new members of the team include Andrea Scarnecchia, vice president of marketing and Erick Mott, communications director. The expanded marketing team will help support continued company growth and momentum, as well as strong customer demand for Lyris HQ, the company’s integrated online marketing suite.
"Lyris continues to strengthen its marketing team with talented leaders that have the expertise to help Lyris customers and partners achieve their business goals," said Blaine Mathieu, Lyris CMO. "The current economic climate, shifting target audience preferences and emerging online channels will increase the demand for today’s marketers to do more with less, while improving ROI. The addition of Scarnecchia and Mott is a testament to the market demand for integrated online marketing tools, such as Lyris HQ, and provides more opportunity for us to better serve our stakeholders."
Scarnecchia joins the executive management team with more than 17 years of experience in marketing and strategy. Prior to joining Lyris, she managed advertising, email marketing, online marketing, direct marketing, product marketing, brand development and strategy for a diverse range of businesses at companies including Syndero (an online marketing start-up), SunBeam, Mattel Interactive, Disney Interactive, Sega of America, Supercuts and The Clorox Company. Scarnecchia brings to Lyris a successful track record of utilizing analytics and data to improve marketing efficiency and deliver better ROI.
"So much of marketing today is conducted online," said Scarnecchia. "My experience on the client side of marketing has shown me the deep need for an integrated, cost efficient solution to help make online marketers successful. Companies need to focus investment where ROI is best, and measure and analyze their marketing results to make effective decisions and drive their businesses forward."
Mott brings more than 15 years experience from enterprise, SMB, agency and start-up marketing and communications roles, most recently as director of marketing and corporate communications at Habeas, an email reputation management and deliverability services company. In this role, Mott became known as a trusted voice in the industry, and an advocate for sharing insight and best practices. Mott helped Habeas grow revenues and evolve with brand strategy, messaging, search, email marketing, thought leadership, public relations, lead generation and Web 2.0 programs. He has also led marketing, communications and online community initiatives for Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Sun Microsystems, Philips Electronics and two of his own start-ups.
"The Internet and mobile Web continue to create opportunities and challenges for small and medium business marketers worldwide," said Mott. "The key is to apply the right blend of strategy, online innovation, know-how, investment and collaboration that enable marketing leaders and teams to create measureable value. I look forward to collaborating with marketers and industry leaders to help them achieve their goals."
In addition to Scarnecchia and Mott, Lyris recently rounded out its marketing leadership team by bringing on board Cathi O’Sullivan, director of marketing programs and Paul Boscacci, director of creative services.
With more than 12 years of marketing and business development experience, O’Sullivan has a proven track record of developing revenue-generating marketing programs for businesses of all sizes. O’Sullivan is responsible for the strategy, execution and analysis of all demand and lead generation programs for Lyris.
Boscacci oversees Lyris' creative services group, Web site management, marketing campaign management and overall brand experience. He has more than 14 years of experience in providing effective writing, design and campaign management.
All four team members are based in Emeryville, CA.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, lyrishq.lyris.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris, Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
