Lyris HQ's EmailLabs Named Leading ESP for Small-Midsize Business in Jupiter's 2008 Email Marketing Buyer's Guide
- March 06, 2008
Lyris HQ's EmailLabs Recognized for Usability and Feature Set
EMERYVILLE, Calif. (March 06, 2008) – JupiterResearch ranked EmailLabs, the email marketing component of Lyris HQ, as the leading email service provider for small-midsize businesses, Lyris, Inc. (OTCBB:LYRI.OB) announced today. These are the findings of the 2008 Email Marketing Buyer's Guide from JupiterResearch, released March 3.
Lyris HQ's EmailLabs led the small-/midsize-business segment, clearly out-ranking all others in terms of overall business value and market suitability. Noting "high satisfaction marks from clients," Jupiter said that Lyris HQ's EmailLabs "continued to advance its application usability and feature set—particularly with the release of Lyris HQ, an optional marketing command center that aggregates all the Lyris products and makes cross-marketing functions (e.g., search, content management, site analytics) seamless."
In addition, Jupiter said, "EmailLabs also improved its infrastructure, resulting in relatively faster data processing and volume sending capabilities… and its added functionality including ClickTracks tagging and improved content handling capabilities improved its overall value and market suitability."
"We're delighted that Lyris HQ's EmailLabs is so well-regarded by our clients and by those who are trusted to watch and analyze our industry," said Blaine Mathieu, SVP of Marketing, Lyris, Inc. "We're continually improving and enhancing our solutions, helping marketers use targeted, relevant and personalized email to maintain their valuable customer relationships."
Lyris HQ's EmailLabs provides marketers with a feature-rich email platform, deliverability expertise and consulting services, which combine to help enhance direct customer relationships, strengthen brands and improve marketing program performance and returns. Lyris offers Lyris HQ's EmailLabs through their new on-demand marketing platform that brings together the company's full suite of marketing technologies into a single sign-on dashboard interface. The Lyris HQ EmailLabs platform includes real-time reporting, sophisticated segmentation and targeting, among other features. Integration with analytics and content management tools enable marketers to track recipient behavior and target messages accordingly while they easily design email creative and build new HTML messages.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
Media Contacts:
Teena Touch
Director, Corporate Communications
Lyris, Inc.
(510) 844-2166
ttouch@lyris.com
Ken Greenberg
Edge Communications, Inc.
(818) 990-5001
ken@edgecommunicationsinc.com
