Lyris, Inc. Enables Marketing and Advertising Agencies to Streamline and Optimize their Customers’ Online Marketing Campaigns
- June 23, 2008
Integrated Online Marketing Suite for Agencies Allows Greater Collaboration Across Agency and Client Teams
EMERYVILLE, CA – June 23, 2008 – Lyris, Inc., the online marketing expert, today announced Lyris HQ for Agencies, an online marketing suite designed specifically for marketing and advertising agencies struggling to manage and optimize online marketing campaigns across multiple clients. Lyris HQ for Agencies enables agencies and resellers to easily manage their customers’ online marketing campaigns, delineate client data, reinforce data access, and increase collaboration across agency and client teams.
Traditional agency solutions confine agencies to numerous point solutions and don’t allow for clear delineation between client campaigns and updates. This makes it difficult to collaborate between agency and client teams and garner a deep understanding of individual client results. Lyris HQ for Agencies is specifically designed to allow for agencies and resellers to manage their customers online marketing campaigns – by providing a complete online marketing toolset comprised of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, analyzing Web sites and managing pay-per-click campaigns. Key benefits of Lyris HQ for Agencies include:
- Reinforced Data Access and Creation of Sub-Accounts: Agency may create an individual“sub account” for each customer to clearly separate each customer’s data such as the mailing list, email, web analytics, landing pages, Pay-Per-Click campaigns, etc without advanced data access rules. A sub-account is a full working instance of Lyris HQ that is tied to a master account within the internal agency team. With the sub-account structure, the agency can ensure all users only have access to the data for which they have rights. This prevents users from viewing data they should not have access to, sending emails to the wrong customers, etc.
- Global Collaboration: Marketing campaign events for each customer are automatically generated in the integrated online marketing calendar for easy viewing and planning. Furthermore, agency users can quickly communicate with each other via the message board feature.
- Simplified User Management: Agencies can manage and assign administrative rights to all users within its primary and sub accounts. Depending on which customers they support, the agency users may be assigned to one or more organizations and they can easily switch from one organization to another on the dashboard. Customers may also be set up to review reports, approve email and perform other tasks which the agency deems necessary.
- Delivery of Report Usage Metrics: With the usage report, the agency can find out the latest usage metrics such as the number of emails sent, active seats, keywords, page views, etc for each of its sub accounts for billing or reporting purposes.
“Agencies are currently hindered with implementing complex data rules to govern user access to account specific information, while also managing client campaigns across disparate applications. This makes it difficult to manage, and nearly impossible to measure results,” said Blaine Mathieu, CMO, Lyris, Inc. “Lyris HQ for Agencies delivers the integrated toolsets agencies need to optimize campaign results on behalf of their clients – while also streamlining data access and collaboration both inside the agency and outward to individual clients.”
Lyris HQ--the industry’s first integrated online marketing suite for small to medium-sized marketing teams--provides 360-degree control of campaigns, from email, to pay-per-click to web content management and analytics. From creation to delivery to measurement, Lyris HQ provides customers a best practices and industry know-how to dramatically improve campaign effectiveness and ROI. In addition, the corresponding LyrisHQ.com portal provides marketers access to best practices and time-tested knowledge from Lyris and peer experts.
General Availability and Pricing
Lyris HQ for Agencies is available today. Delivered in a hosted model, the solution is priced at $500 per month for up to nine clients.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource,
