Lyris, Inc. Launches Online Portal for the Marketing Mind
- April 15, 2008
LyrisHQ.com Offers Central Hub for Online Marketing Best Practices and Discussions
Ad:Tech, San Francisco, April 15, 2008 – Lyris, Inc., (OTCBB: LYRI.OB), provider of an integrated technology platform for online marketers, today announced the launch of www.LyrisHQ.com, a content rich, interactive marketing portal whose mission is to share online marketing best practices and knowledge with practitioners around the globe. The site features daily marketing blog posts, content devoted to specific online marketing channels, including email marketing, web analytics and site optimization, and guest editorial from industry leaders.
“We saw a need in the online marketing industry for a place to provide not only thought leadership of visionary trends but also actionable ideas online marketers can incorporate into their own marketing programs,“ explains Dave Dabbah, vice president, marketing, Lyris, Inc.“ LyrisHQ.com combines content from seasoned experts with user generated content - providing a lively mix of information on current best practices in this rapidly changing industry.”
LyrisHQ.com – The Headquarter for Actionable Marketing Resources
At www.LyrisHQ.com, site visitors can view the latest information on practices in email marketing, web analytics, search engine optimization and content management. Informative content on the site includes items on mobile email marketing tips, the impact of AJAX on web analytics, dayparting in pay-per-click campaigns and Rich Internet Applications. The content will refresh on a regular basis so online market practitioners can visit the site often for new ideas, and importantly, to add their own comments.
The site offers a variety of means by which online marketers can share their front line experiences in online marketing including Blog posts, white papers, editorial contributions and videos. “We aggregated best practices from a variety of sources and are giving marketers a forum to share with each other their experience in using the menu of online marketing tools,” added Dabbah. “We want to hear from online marketers and encourage them to become part of the conversation and www.LyrisHQ.com is the perfect place to serve as a dynamic debate on what constitutes best practices.”
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, American Apparel, Nvidia, NBC Universal and Jupitermedia. For more information, please visit www.lyris.com, www.lyrishq.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, American Apparel, Nvidia, NBC Universal and Jupitermedia. For more information, please visit www.lyris.com, www.lyrishq.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
