Lyris, Inc. Names Blaine Mathieu Chief Marketing Officer
- April 21, 2008
Lyris, Inc. Names Blaine Mathieu Chief Marketing Officer
Leading Marketing Technology Solutions Provider Recognizes Market Success With Strategic Executive Appointment
EMERYVILLE, Calif.--(BUSINESS WIRE)--Lyris, Inc. (OTCBB:LYRI), formerly J.L. Halsey, a leading provider of marketing technology solutions, today announced that Blaine Mathieu has been promoted to Chief Marketing Officer.
This newly created position within the organization is in recognition of Mathieu’s pivotal role on the executive team that is propelling Lyris to become the leading provider of marketing solutions for large, mid-sized and small companies. Mathieu’s visionary strategy for the new Lyris HQ integrated marketing suite, and focused execution around Lyris’ popular List Manager installed email marketing application, is driving the company’s direction and growth potential.
"It’s my great pleasure to name Blaine Mathieu as the Chief Marketing Officer of Lyris," said Luis Rivera, CEO, Lyris, Inc. "Mathieu is one of the key architects of our innovative Lyris HQ strategy and is a powerful force in building this new momentum at Lyris."
Mathieu’s role now includes the management of four key areas of the Lyris business: product, marketing, market intelligence, and corporate communications. The award-winning products that make up the Lyris HQ platform, offered as a unified set of web-based, easy-to-use tools, is breaking new ground in the online marketing space and Mathieu is integral to creating this new product category.
“Being part of a team that has created and launched the most innovative and integrated online marketing suite available today has been a great experience,” said Mathieu. “It’s a privilege to play a key role in expanding our product offerings and go-to-market strategies into new areas where there is clearly an unmet market need.”
Most recently, Mathieu was the SVP Marketing at Lyris, where he quickly took over product strategy and immersed himself into every aspect of the company. Mathieu has built an impressive marketing team that has driven significantly increased visibility for the company. Prior to that, he held the position of General Manager and Vice President of Product and Marketing at Corel Corporation. He was responsible for creating global marketing and product strategies for a wide range of software products targeted at consumers, businesses, and professionals.
During the course of his career, Mathieu has held a variety of senior management positions at Adobe Systems Incorporated, Gartner Group and a range of other companies. He received his MBA from Athabasca University in Canada in 1999, and his Bachelor of Commerce degree from the University of Alberta in 1989.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, American Apparel, NVIDIA, NBC/Universal and Jupitermedia. For more information, please visit www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
