New Lyris Learning Center Provides Educational Resources On-Demand
- November 03, 2008
E-Learning Tools and Talent Help Enable Agencies, Direct and Online Marketers Overcome Today’s Marketing Challenges
EMERYVILLE, CA – November 3, 2008 – Lyris, Inc., the online marketing expert, today announced the launch of the Lyris Learning Center, a comprehensive training program for new and existing Lyris customers. The Lyris Learning Center offers courses and training materials that are designed to be flexible and scalable, and provide agencies, direct and online marketers with easy access to a 24/7, online library of information and virtual instructor-led sessions.
Busy marketers are strapped for time and require educational resources that fit their specific needs and schedules. Lyris’ new e-learning offering gives customers an on-demand option that provides the opportunity to learn at the pace and level that meets their individual needs, while offering the tools and know-how to optimize their integrated online marketing efforts. The Lyris Learning Center provides support for the full breadth of Lyris solutions, including the Lyris HQ online marketing suite, Lyris ListManager and Lyris HQ for Agencies.
"The Lyris Learning Center offers customers a wealth of learning tools and expertise that is customized to their level of knowledge and individual time constraints," said Ray Polanco, vice president of client services, Lyris, Inc. "The on-demand curriculum makes it easy for customers to ramp up quickly, while providing them the knowledge to maximize marketing spend and gain competitive advantage."
Training is led by Lyris experts who have specific knowledge across various online marketing disciplines including email marketing, Web analytics, PPC management, search engine marketing and Web content management. This provides marketers with a wealth of resources, and insight to help further their application of Lyris solutions.
"My Lyris Learning Center trainer was extremely patient, thorough and knowledgeable about the product, which led to excellent presentation and delivery," said Chuck Vint of GeoSun NRG, a natural renewables group. "The instruction went beyond the content of the course to include personalized attention and follow-up throughout the process – which helped me learn quickly and in turn, be better equipped to serve the needs of my business."
"Lyris Learning Center provided invaluable information to help get my digital marketing efforts off the ground, such as the FAQ and support pages," said Jordan Koene, Partner, Digital Media Midwest. "Throughout the training sessions, I could ask tough questions and determine how to take advantage of Lyris HQ to meet my business needs. The dedicated follow-up that I received shows that Lyris is not just a vendor, but a strategic partner helping to ensure my continued success."
Current offerings within the Lyris Learning Center include:
- A series of five introductory and three advanced virtual courses that teach marketers how to fully take advantage of Lyris HQ to conduct integrated e-marketing campaigns and leverage email marketing, Web analytics, pay per click, landing pages and deliverability analytics tools.
- A series of Lyris ListManager courses comprised of fundamental and advanced functionality as well as specific information for power users and software administration.
- A video library of courses, presentations and other collateral that can be accessed on-demand as needed.
- Instructor-led guides who can tailor courses and programs to meet the specific needs of an organization.
Online courses are free for all Lyris customers, while instructor led courses are paid for and customizable based on specific needs. More information is available at: http://www.lyris.com/services/train/
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay per click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
