Lyris and PC Recycler to Co-Present at Email Evolution Conference 2010
- January 27, 2010
Attendees to Learn How to Integrate Email Marketing and Search for Increased ROI
MIAMI – January 27, 2010 – Lyris, Inc. the online marketing expert, today announced it is exhibiting and speaking at Email Evolution Conference 2010. Lyris CMO Blaine Mathieu and PC Recycler president and founder Jeremy Farber will present a session entitled, “Search & Email: A Win-Win for ROI & User Experience.” The session will explore how integrating search with email marketing can help marketers better understand changing customer behaviors and increase ROI.
“Though we have limited resources for online marketing, we have big objectives,” noted Farber. “Our Web site is a critical tool in leveling the playing field with our competitors. Lyris HQ enables us to integrate and maximize all of our online marketing efforts – from email marketing to search - while fulfilling our goal of educating and updating our audiences on environmentally sound e-waste disposal options.”
“Search marketing and email campaigns are often looked at by marketers as separate tactics,” said Mathieu. “As the Web continues to become a more social place, search and email have a newfound need to work in tandem to capture prospects' attention, and ultimately drive results.”
Conference delegates can also visit Lyris at booth #203. Those unable to attend the Email Evolution Conference can join the conversation with Lyris executives via Twitter using the hashtag #EEC10. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on LyrisHQ.com.
WHAT: Speaker session titled, “Search & Email: A Win-Win for ROI & User Experience”
WHEN: Speaker session: February 3, 2010 at 10:00 a.m. EST; Email Evolution Conference: February 1-3, 2010
WHERE: Email Evolution Conference 2010, Eden Roc, Miami Beach, Florida
Related resources:
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.
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Media Contact: Erick Mott, Lyris; tel. 510-604-2200
