LYRIS, INC. TO POWER NBC OLYMPICS EMAIL ALERTS FOR NBC’S COVERAGE OF THE BEIJING OLYMPIC GAMES
- July 29, 2008
LYRIS, INC. TO POWER NBC OLYMPICS EMAIL ALERTS FOR NBC’S COVERAGE OF THE BEIJING OLYMPIC GAMES
NBC OLYMPICS TO DELIVER REAL-TIME EMAIL UPDATES ON EVENTS, NEWS, AND ATHLETES DURING COVERAGE OF THE BEIJING OLYMPICS, AUGUST 8-24, 2008
NEW YORK – July 29, 2008 – Lyris, Inc., the email marketing service provider, today has been selected to deliver NBC Olympics email alerts during the 2008 Beijing Olympics from Beijing, China August 8-24. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
NBC Olympics alerts will enable Olympic fans to opt-in and receive updates on top NBCOlympics.com news and features. NBC Olympics email alerts include real-time updates on medal results, breaking news, athlete updates, schedule and event reminders, and more. NBC Olympics alerts also include daily updates with top headlines for every Olympic sport, local news for NBC affiliates, featured videos, and top slideshow galleries.
“Consumers are increasingly reliant on online forms of communication, such as email, to get the latest information and offers,” said Blaine Mathieu, Chief Marketing Officer, Lyris, Inc. “Lyris has a 15 year track record of providing marketing and IT departments with a time-tested, powerful email communication engine to manage and execute campaigns and we’re happy to be the solution of choice for NBC.”
“NBC Olympics alerts enable our users to get all of the best news and information from the Beijing Olympic Games -- how they want it, when they want it,” said Miller. “Whether it’s breaking news and real-time medal updates or daily headlines and videos, there’s no easier way for Olympic fans to stay informed on the top action from Beijing.”
Olympics fans can sign-up for NBC Olympics alerts by going to: http://www.nbcolympics.com/mobile.
About NBC Olympics
NBC, “America's Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience—from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, and www.lyrishq.com. The company is based in Emeryville, Calif.
