Recent Coverage
For more information, please contact: Kristin Reeves at 415-856-5145, Suzi Owens at 415.856.5125,
or Erick Mott at 510-604-2200.
Expedia CruiseShipCenters to expand online booking DMNews - Lyris customer Expedia CruiseShipCenters upgraded to Lyris' online marketing suite, Lyris HQ in January 2009 to generate more sales and build out their distribution channel. Currently, the company personalizes six different e-mail newsletters about its cruises and sends emails to more than 1.5 million subscribers a monh.
When do you expect to start seeing a recovery in terms of increased marketing investment, and how are you preparing for that? BtoB - As business people and marketers everywhere look to 2010, Lyris CMO Blaine Mathieu answers the key question: “When do you expect to start seeing a recovery in terms of increased marketing investment, and how are you preparing for that?” Blaine projects that 2010 will see a “shift in emphasis towards the highest ROI and most measurable online channels, especially e-mail and search.”
7 Fixes for Terrible Subject Lines iMedia Connection – The competition for consumer attention has never been more fierce, and your email campaign’s subject line is prime real estate. Lyris’ Wendy Roth explains how social networks put further pressure on marketers to use great subject lines and offers seven ways to dodge common mistakes that can put the success of email campaigns in jeopardy.
Email Yin and Search Yang: A Symbiotic Relationship ADOTAS – Lyris CMO Blaine Mathieu
explains how search is an integral part
of business and describes how email
marketing and search optimization can
work in tandem to reach business
objectives. Email campaigns can now be
leveraged beyond the subscriber base
and published to the web via new social
media channels. In turn, search
marketing efforts can be designed to
drive more eyeballs to not only a
company’s website, but to a particular
email initiative.
Student Advantage increases e-mail click-through rate with Lyris partnership DMNews - Lyris customer Student
Advantage is highlighted for their recent
email marketing efforts and best
practices since collaborating with Lyris.
Since becoming a Lyris HQ customer,
Student Advantage has directly
increased clickthroughs by 10% by
testing its e-mail campaigns.
Lyris Exhibits at ad:tech London IT-Director.com – Lyris exhibited at interactive advertising and technology conference ad:tech London in September to share insights on emerging online marketing tools.
eBeat eM+C - “Email is a proven, cost-effective outbound messaging tool, and social media is a highly scalable outbound and inbound tool. By integrating the two, marketers can enhance brand building, customer acquisition and retention, and create product launch success,” Lyris CMO Blaine Mathieu notes. “All of this results in a broader customer base, a stronger brand and satisfied customers.”
Search as lead-gen BtoB – Search marketing has been transformed into much more than simply a way to lure Web site traffic and fill e-commerce shopping baskets. For b-to-b companies, search can be seen as a critical lead-generation tactic. “We've been taking part in paid search for three or four years and spending well into six figures with middling results,” said Lyris CMO Blaine Mathieu. “A year ago, we decided to focus on it as a key to lead generation, and the results have been incredible.”
5 Tips for Building Stronger Communities iMedia Connection - Email is the
backbone of an integrated digital
marketing program. More of your donors
have and use email than you might
realize. Senior Manager of Training
Services at Lyris, Wendy Roth offers
readers advice on how to build strong
communities using email as a marketing
channel.
Lyris Launches "Cash for Email Clunkers" Promotion Direct Magazine – Lyris is gearing its offer to the first 250 marketing companies that send in the last three months of invoices from an existing e-mail marketing solution provider. The invoices must be valued at $3,000 or more.
Lyris Launches Cash for Email Clunkers BizReport – “Companies no longer need to accept the status quo with legacy email marketing tools," said Luis Rivera, CEO, Lyris. "The Lyris 'Cash for Email Clunkers' program offers email marketers a low-risk, low-cost and easy way to take their digital marketing to the next level.”
Four New Marketing Realities to Live By MediaPost Marketing Daily – In both B2B and B2C environments, customers are no longer buying on impulse. They don't have the access to credit they used to have. They're hoarding their limited resources. Bottom line: they're spending less.
Ways to Avoid Drowning Your Email Subscribers iMedia Connection – Think of all the email messages you send now: newsletters, offers, alerts, reminders, and transactional emails triggered by customer actions. If you run these messages only through your email channel, you could drown your recipients' inboxes. Instead, branch out beyond email to all of the channels now available to you.
Mobile Marketing: Start Now to Cash In on Year-End Commerce, Part 2 eM+C – Think you're going to upload an existing database and start texting away? Think again. In email, opt-in is an often skirted best practice. In mobile, opt-in is a mandatory requirement. The mobile carriers come down hard on companies that spam, and they consider it spam if a user didn't specifically send you a text message from the mobile phone number in question.
How to Turn Your Email Program into a Dialogue iMedia Connection – Email succeeds as a direct marketing channel, in part because it's the medium that gives you the most one-to-one experience with your customers and readers. The intimacy of the inbox requires emails to hone in on personal preference and converse with the recipient rather than talking at him or her.
Mobile Marketing: Start Now to Cash In on Year-End Commerce eM+C – If you're thinking about adding text messaging to your marketing mix for the holiday season, the time is now. It takes time to plan a mobile marketing strategy, set up the technology and, most importantly, build your list. Don't wait until the fall, or you might come up short at the cash register.
Personal Touch Sends Out the Right Message MarketingWeek – Donna McNicholas, UK sales director for Lyris, sums up the challenge for those involved in using emails to communicate with consumers and potential customers: “If brands use email to communicate with their brand ambassadors then these personalised mail-outs will be successful.”
Analytics 101: Valuable Insights from Cheap Tools CNNMoney.com – Louis Sirico had no reason to suspect that he was flooding his customers' email inboxes with content they “didn't really care” about. Sirico is the founder of IndustryWizards.com, a San Jose, Calif.-based professional online network. But Sirico was in for a rude awakening when, using a Web analytics tool from Lyris, he began tracking whether recipients were clicking to read the articles contained in each month's newsletter or simply hitting delete. “We thought we were giving members what they wanted,” he admits. “But [after testing], we realized, ‘Wow, we need to lay out our newsletters differently.'” Using the information he gleaned from Lyris HQ Web Analytics, Sirico has “completely redesigned” the 100,000 newsletters a month IndustryWizards.com emails to its members.
Twitter Tool Helps Marketers Manage Social Campaigns BizReport – In the first phase, Lyris' Twitter tool allows marketers to monitor the social space through tweets and posts; in this way the marketer can see what competitors are doing and how they can beat competitors.
More Efficient Marketing MarketingSherpa –“In a bad economy, the last thing you want to cut back on is marketing,” says Jeremy Farber, President and Founder, PC Recycler. The team started using Lyris HQ, a search, email and analytics software package. “We’re getting more work done now with the same budget and the same people, which obviously is translating into better ROI.”
The Symbiotic Relationship between Email and Search iMedia Connection – Lyris CMO, Blaine Mathieu, discusses how email campaigns can now be leveraged beyond the subscriber base and published to the web via new social media channels. And in turn, how search marketing efforts can be designed to drive more eyeballs to not only a company's website, but to a particular email initiative.
How to Maximize Your Google PPC Campaigns MarketingSherpa –“In a bad economy, the last thing you want to cut back on is marketing,” says Jeremy Farber, President and Founder, PC Recycler. The team started using Lyris HQ, a search, email and analytics software package. “We’re getting more work done now with the same budget and the same people, which obviously is translating into better ROI.”
5 Ways to Improve Your Unsubscribe Process The bad news: Almost a third of the email addresses on your mailing list are going to turn over this year! However, Lyris’ Wendy Roth provides tips on how a rich unsubscribe process can offer the ability to salvage customer relationships while still providing a speedy exit to those who want out.
Lyris and Silverpop Expand in European Marketplace DMNews – Lyris acquired its UK partner Facultas last week in a move to expand its global footprint.
Lyris Acquires UK E-mail Marketing Agency Facultas BtoB Magazine– Online marketing company Lyris Inc. has expanded its international presence by acquiring London-based e-mail marketing agency Facultas.
Lyris Spreads European Wings with Facultas Acquisition ClickZ – Facultus has been a Lyris partner for five years and Lyris officials said the two companies are already significantly intertwined.
Lyris Buys UK Email Marketing Consultancy NetImperative – Lyris’ global expansion is in direct response to marketers’ demand for easy-to-use solutions that allow them to successfully create, manage and measure email, social and mobile campaigns all with the technology and services of one company.
Lyris Acquires Longtime Partner Facultas ADOTAS – “We have seen tremendous momentum for our Lyris HQ integrated marketing suite in the US and recognize a large opportunity in the European market for a SaaS-based, online marketing solution,” said Luis Rivera, CEO, Lyris
Lyris Acquires UK's Facultas BizReport – "The services expertise of the Facultas team combined with new executive talent in the UK provides Lyris with a strong presence in Europe and will afford extended resources and market knowledge to new and existing Lyris customers worldwide," said Luis Rivera, CEO, Lyris
Lost Your Job? Try Social Networking to Find One FierceCIO – Brennan Carlson, a newly hired product manager at email marketing firm Lyris, told CIO.com that web tools are essential to any job search.
Lyris Acquires UK Email Marketing Consultancy Web 2.0 Journal – Lyris’ global expansion is in direct response to marketers’ demand for easy-to-use solutions that allow them to successfully create, manage and measure email, social and mobile campaigns all with the technology and services of one company.
Potential of Full Service Email Offering Persuades Lyris to Acquire UK Reseller BrandRepublic – Luis Rivera, chief executive of Lyris, said: "We have seen tremendous momentum for our Lyris HQ integrated marketing suite in the US and recognize a large opportunity in the European market for a SAAS-based [software as a service], online marketing solution.
Lyris Tool Helps Marketers Tap Power of Twitter BizReport – Lyris HQ helps marketers harness the power thereby enhancing their campaigns.
Lyris lets Marketers Track Tweets NetImperative – “Internally at Lyris, social media and networks have become an invaluable tool, not only for marketing, but for the client services and product development teams,” said Blaine Mathieu, CMO, Lyris.
Can your online past come back to haunt you? Computerworld - When it comes to some aspects of finding a job by social networking, such as online reputation management, Sean Ryan, senior vice president of engineering and a hiring manager at online measurement tools vendor Lyris, Inc., has a completely opposite view than most. The vast majority of recruiting professionals say it's important to make sure there's nothing online that could be too personal or embarrassing or that might turn off potential employers doing a background check.
Job hunting? Use social networks to make crucial connections Computerworld - Although the total number of IT jobs is shrinking due to the recession, some companies are still hiring -- and using social-networking tools can help you land those jobs. In fact, being in the IT industry just might give you an advantage over the average laid-off worker.
Twitter gets marketing integration support Mad.co.UK - Monitoring, sharing and measurements of social media postings has been enhanced in the latest version of Lyris HQ. Twitter feeds can now be included in the ten most popular social networking sites tracked by the solution, alongside Facebook, LinkedIn, MySpace, Digg, StumbleUpon and others. ...
Lyris announces Twitter support for HQ MarketingServicesTalk - Lyris has announced social media enhancements in Lyris HQ, to include the monitoring, sharing and measurement of messages posted on Twitter.
Job hunting? Use Social Networks to Make Crucial Connections Computerworld – If you're not online, get online," Lyris’ Brennan Carlson said. "Be everywhere. Start using these services. . . If you're not on Twitter, get there. Start Tweeting."
Can Your Online Past Come Back to Haunt You? Computerworld – When it comes to some aspects of finding a job by social networking, such as online reputation management, Sean Ryan, senior vice president of engineering and a hiring manager at online measurement tools vendor Lyris, Inc., has a completely opposite view than most.
Twitter Gets Marketing Integration Support DataStrategy – Lyris HQ allows marketers to create, manage and measure social media campaigns from within a single integrated platform alongside email, mobile, pay-per-click, web content, web analytics and search engine marketing.
Lyris Leverages Twitter For Marketers ADOTAS - The marketing technology company has added some social media features in Lyris HQ that includes the monitoring, sharing and measurement of messages posted on Twitter.
Lyris Leverages Twitter For Marketers ADOTAS – The added Lyris HQ social media enhancements are a direct result of customer feedback received through Lyris’ own email and Twitter presence.
Now Rumors Say Apple Could Buy Twitter Sci-Tech Today.com - Facebook and Google didn't acquire Twitter, but now rumors are focusing on Apple, Inc. purchasing fast-growing Twitter for $700 million. But an analyst called an Apple acquisition of Twitter "extremely unlikely." News organizations are boosting Twitter, and companies are targeting Twitter's 25 million fickle members.
Inbox Insider: E-mailers should embrace social media DMNews - Social media has been a scary word in the e-mail space since MySpace got big back in 2006. There has been talk that social media would kill e-mail and new channels like Twitter and Facebook will mean the demise of e-mail.
Industry Buzz & Snippets: 05/05/09 MarketingVOX - Lyris HQ now measures and monitors messages posted on Twitter. The offering already does the same for sites like Facebook, LinkedIn, MySpace, digg and StumbleUpon, among others.
Inbox Insider: E-mailers Should Embrace Social Media DMNews – Lyris recently updated its Lyris HQ product to include monitoring, sharing and measurement of Twitter feeds. The firm already has the functionality to measure and track messages on Facebook, MySpace, LinkedIn and Digg.
Now Rumors Say Apple Could Buy Twitter Sci-Tech Today – Lyris on Monday rolled out social-media enhancements in Lyris HQ to include monitoring, sharing and measurement of messages posted on Twitter.
Industry Buzz & Snippets: 05/05/09 MarketingVOX – Lyris HQ now measures and monitors messages posted on Twitter.
Marketing automation vendors embrace social components Marketing applications abound, running the gamut from relatively simple standalone tools to fully integrated suites. Increasingly, however, vendors of marketing automation applications share something in common: a scramble to add social media features.
Lyris Launches Twitter Gauge MediaPost’s Raw Live & Unadulterated blog - Lyris, which offers a suite of tools to help maximize ROI for email and other digital campaigns, said Monday at the Summit it is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter.
Lyris: Marketers Track Campaigns Via Twitter MediaPost’s MediaDailyNews - Lyris is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter. Lyris HQ already can track and measure campaigns across a slew of other social media sites, including Facebook, LinkedIn and MySpace. The announcement came at MediaPost's Email Insider Summit.
7 Deadly Sins of Email Marketing iMedia Connection – Here are seven deadly email sins you might not even know you are committing -- but they may be aggravating your customer base all the same.
Lyris Launches Twitter Gauge Lyris Launches Twitter Gauge MediaPost Raw Live & Unadulterated Blog – Lyris, which offers a suite of tools to help maximize ROI for email and other digital campaigns, said Monday at the Summit it is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter.
Marketing Automation Vendors Embrace Social Components BtoB Magazine – “For example, people go to browsers every day to search for solutions products,” Lyris’ Erick Mott said. “Social networks are enhancing the level of being found in search engines because they're being used for advice and feedback.”
4 tips for adjusting email to economic change iMedia Connection - Email is a proven method, and there are affordable and easy ways to bring innovation into messaging strategies and email marketing programs to successfully drive customer growth, lower marketing costs, and compete today -- as well as prepare for an eventual upturn. Here are four ideas to consider as you change for the times and adjust your strategies for the opportunities at hand.
2009 MarketingSherpa Email Summit Interview with Lyris 2009 MarketingSherpa Email Summit Interview with Lyris BigMarketing – Video interview with Erick Mott, director of communications for Lyris, at the 2009 MarketingSherpa Email Summit in Miami. Also features Jeremy Farber of PCRecycler, a happy Lyris customer.
Tri-Messaging Moves Integrated MarComm Forward MediaPost Marketing Daily - Your campaigns and marketing operations may not be currently optimized to manage, measure and monetize information sharing and engagement online, but it is influencing business results. Consider integrated marketing strategies and tactics that apply "tri-messaging" -- a catalyst for conversations and interactions across multiple channels.
Special Protocols for New Email Subscribers iMedia Connection - A good welcome program helps get subscribers on board with your email program quickly, while not overwhelming them with your standard email. This can help you reduce spam complaints, unsubscribes, and inactivity down the road.
A dozen ways to engage newsletter readers Utalkmarketing.com - A newsletter that gives its subscribers many ways to interact with your offering and content is one that they will anticipate and welcome.
Diseased Email Addresses and How to Prune Them iMedia Connection - Abandoned or inactive addresses can waste your money and harm your sender reputation. Take these three steps to trim the problem areas while leaving healthy segments intact.
Guest comment: Holding back NetImperative - As marketing budgets get tight, it can be tempting to bombard customers with emails. Kieran Cooper, Managing Director at Lyris UK, explains why, when it comes to email marketing, less can sometimes be more.
How to craft irresistible subject lines The Marketing Blog - Company director of product management J.D. Peterson says recipients responded better to "Lyris: Newsletter" than the other variations the company tried.
New Arrivals eM+C - Social media enhancements to its Lyris HQ integrated online marketing suite enables marketers to leverage e-mail marketing campaigns on 10 popular social networking sites, such as Facebook, LinkedIn and MySpace.
Put Your E-mail Campaigns to the Test BtoB Online – “There’s always room for improvement with e-mail marketing campaigns, and testing them is a great way to get there,” said J.D. Peterson.
New Lyris HQ tool allows email to become social NetDirectBusiness Blog - Email marketing is going social thanks to an enhancement to the Lyris HQ suite. The new functionality allows email marketers to simply scale email messages into social conversations.
New Lyris HQ Tool Allows Email to Become Social BizReport - "Lyris HQ's social media enhancements allow marketers to broaden the reach and ROI of their online campaigns to the ever-growing number of users spending time and consuming content on social networking sites,” said Blaine Mathieu.
Social media can boost customer loyalty DMNews - Like other Web 2.0 topics, social media marketing is not clearly defined or broadly understood. However, marketing messaging in general — distributed via e-mail, social and mobile channels — is becoming more conversational in nature and less oriented to pitch-like tactics.
Managing ROI On A Shrinking Budget MediaPost Marketing Daily - In 2009, prioritizing expenses will remain top of mind, and marketers are going to increasingly need to demonstrate they can manage, if not increase, return on investment (ROI).
Expert claims email marketing is 'a timely promotional vehicle' Business Strata- Growing businesses that use email marketing to reach consumers will benefit from a "timely promotional vehicle," according to Kieran Cooper, managing director of Lyris UK.
10 email marketing resolutions for 2009 MyCustomer.com - The new year may have started in earnest but there is still time to make a few resolutions to improve your marketing strategies - so why not start in your inbox?
Email Marketing ADOTAS - It’s important to remember that your target audiences have many other marketers sending them messages– and it can all become a blur when email volumes increase in the PC, social or mobile inbox.
The Economic Challenge: E-mail Success in a Tough Economy DMNews - While times are tight for marketers and consumers alike, now is as good a time as ever to use e-mail marketing.
Lyris HQ Goes Mobile DestinationCRM - Unlike email, there's a lot of baggage that comes with mobile.
Lyris Launches HQ for Mobile BizReport – One year after LyrisHQ launched for email, the company is adding mobile functionality to the product. With the platform, marketers can send one-off messages, schedule an entire campaign or sign up for recurring messages to be delivered to consumers' mobile devices.
Lyris Debuts Mobile Marketing Solution BtoB – Online marketing company Lyris has introduced a new Short Message Service (SMS) texting solution to enable marketers to send targeted text communications to opt-in customers on their mobile devices. The new product, Lyris HQ Mobile, will be offered as part of the Lyris HQ integrated online marketing suite.
Why (List) Size Isn’t Everything Fresh Business Thinking (UK)– It is tempting for marketers to brag about their mailing list size. But when it comes to email, it’s not the size of the list that matters, it’s what you do with it.
Email Marketers Need To Discourage Against PPC Obsession MediaPost’s Online Media Daily – It stands to reason that the current economic climate could lead to a greater investment in online marketing, but at least one executive wants to make sure the buzz around Pay Per Click doesn't overtake what email marketing can offer.
Nielsen to Mobile Marketers: “Good Luck 2 U” Mobile Marketing Watch – Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon!
Inbox Insider: E-mail Continues to Gravitate Toward Mobile DMNews – As the mobile Web gets more popular and smartphones are more ubiquitous, we are seeing e-mail platforms expand their offering to the mobile space. Be it through an SMS platform or just through the optimization of e-mail on the mobile Web, the lines between e-mail and the mobile phone are becoming less defined.
Lyris Debuts Mobile Marketing Solution Mobile Marketing Watch – Lyris Inc., the online marketing provider, has unveiled Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely and targeted text communications to opt-in audience.
Email and Web Analytics Specialist Lyris Enters Mobile Mobile Marketer - Lyris Inc. has launched Lyris HQ Mobile, an SMS texting service to help marketers engage their on-the-go prospects and customers.
How to Craft Irresistible Subject Lines iMedia Connection – Anyone with an inbox (or two or three) knows email marketing is big business. It reaches millions each year with offers for newsletters, exclusive deals and solutions to problems you probably didn't even know you had.
Telltale Signs that it’s Time to Redesign Your Email iMedia Connection – If you haven't spruced up your email in the past couple of years, you're way overdue for a check-up. Here's why your design needs to be retooled.
Execs & Accounts: BMW, Grey West, Lyris, Mindset Media Body Glove selected Lyris to manage its customer and partner e-mail marketing communications.
Body Glove Selects Lyris as E-mail Agency DMNews – Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency.
Execs & Accounts: Lyris, AdMeld, Initiative ClickZ – Lyris expanded its marketing team with two hires.
How Online Agencies Can Prosper Through Integration iMedia Connection UK – What can agencies do to better integrate their online campaigns, and which tools could provide them with the means to do this? Learn more about streamlining your campaigns to impress clients and deliver better results.
3 Steps to Superior Email Snippets iMedia Connection – A good subject line may catch a reader's eye, but the text that follows can determine whether your email is opened or deleted.
Digging deeper with DMA’s latest Power of Direct report BtoB Magazine - The release this month of the Direct Marketing Association’s annual Power of Direct Marketing report, a forecast of direct marketing’s impact on the U.S. economy, revealed the slowdown in growth expected in this economically battered year, with a rebound projected for late 2009. But the report’s more granular findings revealed intriguing trends within industry groups and among various slices of direct marketing media and tools. In short, some sectors are performing better (or worse) than others, as are the direct marketing tools marketers choose to use.
Marketers Set to Strengthen Customer Focus in 2009 1to1 Media – After speaking to several technology vendors at DMA08 last week about business trends in the current economic downturn, it seems as though either marketers plan to focus more on customers, or the technology vendors that provide their customer relationship tools are just remaining hopeful. The bottom line is everyone agrees that it's more important than ever to allocate investments and capital spending on strategies that can be measured in the long term, such as customer relationships.
Introducing ClickZ's Layoff Tracker for Digital Marketing Jobs ClickZ – We all knew this moment was coming, and now it's official. The economic chill has begun to impact jobs in the digital media and marketing sectors. The list of companies to cut staff since the global credit crisis began includes AdBrite, Zillow, eBay, and Heavy.com. On the contrary, a glance at the ClickZ job board shows firms are actively hiring digital marketing pros. Among them are Adify, GSI Commerce, Lyris, Encyclopedia Britannica, and others.
Email Marketing Copywriting Tips - Delivered, Opened, Read and Responded to The Copywriter’s Crucible – This is a list of tips for writing email marketing campaigns which build rapport, relationships and responses from readers, including using Lyris’ free content checker to help get messages past readers’ spam filters.
Tips & Stats to Help Your Email Campaign Succeed 90blog – In order to help marketers increase open and click-through rates, as well as overall email campaign effectiveness, this article points to some information from Lyris HQ (formerly EmailLabs).
Can Email Still Be Used Effectively? Content Maker Network Blog – Email still reigns as the most effective marketing and communications tool to come along since the telephone, and public, competitive, and even governmental pressure on our service providers have caused them to introduce an increasingly broad array of tools to monitor and manage the spam problem.
Letting Someone Else Worry About Email Deliverability Elink Directory – In order to be assured your marketing or customer service emails get all the way to your customers each and every time, you will have to find a way to keep up on the latest tricks of email design that will get your email delivered.
Your Website from the Ground Up in 10 Steps SEO Articles and Newsletters; also appeared on Internet Search Database– The following 10 steps will give you some insight into what you need to address when creating a search friendly Web site from the ground up. There is an endless supply of analytics options out there to choose from. Advanced choices such as Lyris HQ (formerly ClickTracks) can give you rather in-depth statistics.
How Much Marketing is too Much? CRM Magazine – Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic—they’re ignoring you. This article explains how to overcome the challenge of getting customers to pay attention.
10 Crucial Elements for Great Transactional Emails iMedia Connection – Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email.
The 10 Most Common Ways to Waste a Lot of Money on PPC Serengeti Communications Blog – A list of the top 10 ways that marketers blow their budgets on pay-per-click campaigns, and how to get the campaigns to perform better.
Using Google Analytics to Boost Your Adwords Performance SEOmoz.org – Google Analytics can help you analyze how clicks are being converted into visits, but you can accomplish the same tasks (and many more) using programs such as ClickTracks or IndexTools.
Email marketing campaigns 'inexpensive considering their potential reach' Business Strata – Using email marketing to reach consumers can prove generally cost-effective, according to an email marketing industry expert.
How to E-Market to Busy, Distracted Readers ADOTAS – Words make or break an email campaign. Complicating the situation is the fact that people read a computer screen differently than they do a printed page. For one thing, they have a vastly shorter attention span. It is estimated that the average email is only open for 2-5 seconds before the reader takes an action. It’s helpful to consider the lessons learned from the Internet, as email marketing is a similar digital medium.
Do's and Don'ts: Building e-mail lists DMNews - Growing an email list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an email list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two-cents on how to care for your growing house file and encourage those all-important opt-ins.
Lyris Swigs to Loss in Q4: Quick Facts RTTNews – Wednesday, Lyris Inc. (LYRI.OB: News ) reported a fourth-quarter loss of $2.0 million or $0.02 per share, compared to net income of $2.1 million or $0.02 per share in the same quarter a year ago.
The Path to Marketing Nirvana is Paved by Integration DMNews - Fast-growing marketing channels are creating chaos for those trying to expand and improve their online communications efforts. Dozens of point tools exist but these, at best, only solve a fraction of marketers' problems — and, at worst, exacerbate them.
Why Your Marketing Program Will Never Really Be Integrated iMedia Connection - According to the audience members at iMedia's Brand Summit in Coronado, Calif., integrated marketing is an ideal that has yet to be fully realized. And according to Monday morning's panelists, it's a quest that has no concrete destination.
Lyris Executive Departs for Responsys ClickZ News – As Lyris ramps up, it's also seen the defection of some senior executives, including consulting services director Stefan Pollard, but Lyris has also recently been dramatically expanding. Among the new hires at Lyris: Brian Bailard, SVP, global sales; Heidi Mackintosh, chief financial officer; and Daryl Michalik, senior product manager for PPC.
CEOs Split on Paying for Good Grades USA Today - CEOs use raises, bonuses and stock options as carrots to get workers to excel. Do they apply similar pay-for-performance strategies to their children's education?
Letting Someone Else Worry About Email Deliverability Energized Content – The crisis in email deliverability is not a fluke and it really isn't something we don't understand. We know the reason and we know why it continues to be a challenge to online merchants such as you and I. The issue has to do with spam filters that are constantly in a state of evolution.
New Arrivals eMarketing and Commerce Weekly E-newsletter (no link available) - According to the company, Lyris ListManager 10, Delivery Edition, enables marketers to send campaign e-mails in parallel over multiple IP addresses in an effort to improve inbox delivery rates.
Lyris Revamps ListManager Biz Report Blog - Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates.
Don’t Go Without Your Briefs DonorPowerBlog.com - The number-one reason for lame, ill-conceived websites, I'm pretty sure, is lack of planning and poor alignment of goals. Lyris HQ would probably agree with me, and recommends Creative Briefs: Your Map to Message Success.
ListManager 10 Takes Aim for Better Email Deliverability MarketingVOX - Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability."
Lyris Relaunches On-Premise E-mail Marketing Engine Media Post - Online marketing company Lyris today is expected to announce the relaunch of its on-premise e-mail marketing engine.
Lyris ListManager 10 Delivers ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition.
Web Analytics Vendor Cross-Check H2/2008 CMS Watch - It is all too easy to select vendors for your shortlist based on their supposed "leadership" status in the market -- status either given by analyst firms or by the vendors themselves. As our Web Analytics Report 2008 amply describes, web analytics represents a range of technologies suited to different scenarios.
NBC Flooding Market with Ads Promoting Beijing Games Coverage Street & Smith’s Sports Business Daily - NBC is "bombarding its airwaves and cable channels and those of others with promos" for the Beijing Games in order to "spread a positive, Olympic spirited message to potential viewers."
NBC uses E-mail to Attract Olympic Fans DM News - NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans during the Summer Games in Beijing from August 8–24.
Brace Yourself for the Beijing Olympics Internetnews.com, TMCNet - NBCOlympics.com will provide e-mail alerts to viewers. E-mails also open enterprises to spammers and phishers, while streaming videos and Websites from which they can be downloaded could be used by cybercriminals to launch attacks on a corporation's systems.
NBC Plans E-Mail Alert Service for Games TV Technolgy.com - Beyond its online, mobile, cable and over-the-air coverage of the XXIXth Olympiad, NBC Olympics will deliver opt-in e-mail alerts to help fans stay on top of the action.
Online Marketing Just For Smaller Businesses bMighty.com Blog - For many smaller companies, online marketing is – or should be -- a crucial component of their business. But online marketing, which involves SEO, e-mail marketing, and pay per click ads, takes time, some money, and increasingly, some expertise. Products designed for small and midsize businesses are finally entering the market.
Creating Powerful Leads on Integrated Marketing TheMarketingStorm Blog - As many of you know, I am the Program Manager for the 10th Annual Marketing World 2008: a Frost & Sullivan Executive MindXchange. It took place last week in Beaver Creek, CO. One of the many interactive workshops was titled, "Creating Powerful Leads Through Integrated Online Marketing". The workshop host [Blaine Mathieu] took many notes on what was discussed and put together the following wrap-up for the session attendees.
Five Steps to a Cleaner Email List Catalogue/e-business - Given that a list full of incorrect addresses and unresponsive names costs you money every time you send out a mailing—and increases the risk of your being labelled a spammer or blacklisted from an ISP—you can’t afford not to clean your file. Email and online marketing solutions provider Lyris has made the cleaning process much less daunting with its white paper “Spring-Clean Your Email List: Five Easy Steps”.
Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value WebAnalysis Blog - John Lovett from Jupiter Research released his new report titled Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value. In this report he analyzed the web analytics market and various vendors, and concluded: “The Web analytics feature race is largely over and we are left with Web Analytics providers competing on Price and Flexibility.”
It’s not the Tools, It’s the Craftsman JupiterResearch - Our recently published Web Analytics Buyer’s Guide reveals that the functionality gap between Web analytics tools is narrow and differentiators will surface in flexibility and data integration capabilities.
Web Analytics Providers Now Competing On Pricing, Flexibility, and Scalability TMCnet - The latest findings by JupiterResearch have revealed that the costs to switching Web analytics providers continue to be high and that over two-thirds of current analytics customers are satisfied with their current provider.
Web Analytics Firms Shift Focus to Pricing, Flexibility MediaPost Online Media Daily - With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities.
Send, Analyze, Target, Resend: The Art And Science of Successful Integrated Email Campaigns Media Post’s Email Insider - Email marketing campaigns continue to prove their value, even as new media channels emerge to pull marketing dollars in different directions. But today’s email marketing strategies and tactics are different than they were even five years ago, and there’s a lot more to a successful campaign than just looking at open and click-through rates.
Online Marketing: Are Your Campaigns Under Control? Smallbiztechnology.com - With so many tools available today for small and medium sized businesses to market online, it's not too difficult to create an effective email newsletter or campaign, track website statistics and keywords, manage a pay-per-click campaign, and even manage website content without the IT department. The list of providers is huge... from Constant Contact to Google Adwords and Analytics.
Lyris Pushes Web Marketing Toolset Downstream MFG Blog - Lyris has upgraded its flagship product and rolled out a new application for the marketing and advertising industry.
Individuals Create, Enterprises Manage Content Software Magazine - As digital content grows exponentially, more alternatives emerge for managing it, including open source alternatives and packages targeting SMBs; high-end CMSs continue to innovate as well.
Royal Canin debuts new loyalty program with e-mail DMNews - Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that it will be promoting via e-mail and direct mail.
Marketing automation, all packaged up Inside CRM Blog - Microsoft isn’t standing pat on CRM Dynamics Online, with its first service upgrade officially arriving today. One of the new additions is a little surprising – a bit of marketing automation punch.
Industry Buzz & Snippets MarketingVOX - Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.
Lyris Pushes Web Marketing Toolset Downstream CRMBuyer, E-Commerce Times - Lyris is billing its latest release as a marketing toolkit that lets SMBs function like their much larger competitors. The application includes new analytics, design, content management and campaign management features.
Lyris HQ combines 5 platforms into 1 advertising space BizReport - Small and mid-sized marketers now have a new platform for nearly every advertising need. Lyris HQ is a new platform which incorporates the five Lyris platforms many marketers are already familiar with: Hot Banana, Bid Hero, Click Tracks, Email Labs and Email Advisors.
4 Ways to Fix Your Email Marketing. A solid contact strategy is the key to success. destinationCRM.com - There's no denying that email marketing can be a powerful and positive influence on your customers -- but you've got to make sure you get it right, right from the start. A good contact strategy can serve as a roadmap to email marketing activities -- and developing a solid contact strategy is key to email marketing success, whether you're sending to a list of 1,000 or 100,000.
Lyris HQ Review: Email Service Provider FreshClicks.net - Lyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ.
Online seminar to be held on list management for email marketing Business Strata, Marketing News - An online seminar designed to inform businesses about the importance of list management when using email marketing is to be held.
Direct mail ‘can be used to increase interest in a business's website’ Business Strata, Marketing News - Direct mail marketing is a useful tool for driving consumers towards a business's website, according to an expert.
Data sources 'need to be in good shape for email marketing to be successful' Business Strata, Marketing News - Businesses need to ensure that the data sources they use for email marketing are in "good shape" if they want their promotions to be successful, according to an expert.
Banes of deliverability: data source's role in e-mail bounces DM News - Remember the old phrase, “Garbage in, garbage out?” This maxim applies directly to e-mail marketing, because if your data source isn't in good shape, your e-mail campaign won't be either — and bounces will skyrocket. Here are a few questions to consider when you're looking at the impact that your data sources are having on your e-mail marketing efforts.
Targeting e-mail campaigns when your database grows BtoB Magazine - When companies see exponential growth of their e-mail database, they run the risk of sending unwanted e-mails to some recipients if they don’t effectively target their campaigns, said Joel Doss, a software sales account representative at Lyris Inc., an Internet marketing solutions company. The best way to avoid that problem is to create highly specific segments within the e-mail list so the messages sent to particular groups are relevant, he said.
Execs & Accounts: Acxiom, iCrossing, theStreet.com The ClickZ Network - Lyris opened an office in San Jose, CA. The new office will offer local sales and support services to Silicon Valley customers and prospects.
Security Backlash: How to Repair Your Business's Email Reputation ITSecurity.com - All it takes is one complaint from an overzealous anti-spam vigilante for your company’s email newsletter to mistakenly wind up on a blacklist. An email blacklist essentially blocks all messages from a particular server, which could prove very costly to a company’s bottom line.
The Dos and Don'ts of Smart E-Mail Marketing PC World Canada - E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.
Sender’s Reputation Relegates 1-in-4 Invited E-Mails to Junk Folder MediaPost Research Brief Blog - According to the latest email deliverability study from Lyris, Inc. nearly one out of every four permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder.
CRM's Salesforce.com Certifies Hot Banana for AppEx TMCNet.com - Lyris has announced that Hot Banana Software, a Web content management product that's part of the Lyris HQ integrated marketing platform, has been certified on Salesforce.com's (News - Alert) AppExchange.
eMetrics Marketing Optimization Summit Presents Innovations From the Exhibit Hall MarketWire - Year after year, sponsors of the global eMetrics Marketing Optimization Summit series have selected the event as the ideal place to launch new products and make major company announcements. Next week, in San Francisco, is no exception, and Summit sponsors are gearing up to release news in the exhibit hall that will propel the marketing optimization industry forward.
Lyris Snatches Benefitstreet Exec ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said.
Nearly 18 Percent of Invited Email Lands in Junk Folders Reuters - Nearly one out of every five permission-based email messages sent
to U.S.-based ISPs lands in the junk mail folder, according to the
latest email deliverability study from Lyris, Inc.
No sweat for new Lyris partner DMNews - American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized.
American Apparel Picks Lyris To Manage Marketing Campaign ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program.
Lyris increases Web page download speed with Gomez partnership DMNews - E-mail marketing services firm Lyris Inc. said it has improved the response time of its Web page downloads by more than 30% since its recent adoption of Gomez's Active Network XF platform.
Tech Tuesday: e-mail tools and best practices at UST For this type of audience, Lyris Listmanager is the technology tool UST provides. It is able to send mass e-mail and has features such as list management, ...
Best practices for working with your ESP BtoB Magazine - Some marketers treat their e-mail service providers like their morning alarm clocks—they set them and forget them, confident that they will do what they are supposed to do. But an ESP-client relationship needs a lot more nurturing and care...
Gilbane: Hot Banana is Top Banana for Usability, Integration CMSWire - San Francisco. More than 20 top Web CMS products were surveyed, and Lyris' flagship product came out tops in "interaction with other systems" and "application design...
