Recent Coverage
For more information please contact Teena Touch, Director of Corporate Communications at 510-844-2166.
Lyris Snatches Benefitstreet Exec ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said.
Nearly 18 Percent of Invited Email Lands in Junk/Bulk Folders, New ... Reuters - Nearly one out of every five permission-based email messages sent
to U.S.-based ISPs lands in the junk mail folder, according to the
latest email deliverability study from Lyris, Inc.
No sweat for new Lyris partner DMNews - American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized.
American Apparel Picks Lyris To Manage Marketing Campaign ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program.
Lyris increases Web page download speed with Gomez partnership DMNews - E-mail marketing services firm Lyris Inc. said it has improved the response time of its Web page downloads by more than 30% since its recent adoption of Gomez's Active Network XF platform.
Tech Tuesday: e-mail tools and best practices at UST For this type of audience, Lyris Listmanager is the technology tool UST provides. It is able to send mass e-mail and has features such as list management, ...
Best practices for working with your ESP BtoB Magazine - Some marketers treat their e-mail service providers like their morning alarm clocks—they set them and forget them, confident that they will do what they are supposed to do. But an ESP-client relationship needs a lot more nurturing and care...
Gilbane: Hot Banana is Top Banana for Usability, Integration CMSWire - San Francisco. More than 20 top Web CMS products were surveyed, and Lyris' flagship product came out tops in "interaction with other systems" and "application design...
