About Lyris
We Simplify Marketing Technology, So You Can Amplify Your ROI
Lyris is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI.
We provide what digital marketers need
- Web-based tools that you can implement on your own – as well as traditional, installed software for companies that prefer to manage their marketing tools in-house
- The ability to run your most important marketing programs – without the frustration of dealing with many different vendors and technologies
- A faster, easier way to analyze campaign data, so you know exactly which investments are paying off and which aren't
- Tools that make it easy for anyone on the marketing team to jump in and do a stellar job – from the junior staffer to the seasoned pro.
What Sets Lyris Apart
- We’re already a market leader. We didn’t wake up yesterday and decide to get into the marketing business. We’ve been leading the way for more than a decade, with innovative, award-winning solutions for email marketing, Web analytics and Web content management.
- We own our own technologies. Third-party integrations make for great press releases, but not necessarily for great products. Unlike competitors, we chose to buy and build market-leading technologies that we can integrate at will.
- We’re squarely focused on small-to-medium-sized marketing teams. We build tools that are strong enough for the enterprise, simple enough for growing businesses and flexible enough for agencies. We concentrate on the functionality while stripping away unnecessary complexity.
Fast Facts
- Headquarters: Emeryville, Calif.
- In Business Since: 1994
- Employees: 275
- Customers: About 10,000
- Status: Publicly held (OTCBB:LYRI.OB)
- Acquisitions: Lyris Technologies (2005), EmailLabs (2005), ClickTracks (2006) and Hot Banana (2006)
- Products: Lyris HQ, a groundbreaking integrated marketing platform that provides 360-degree control of campaigns, from email to pay-per-click to Web content management and analytics; Lyris ListManager, the industry’s most robust, secure on-premise email-marketing software solution; and other point solutions.
