Site Search

 
Yahoo! Speaks on Spam Complaints and Blocks
Recently, two of Yahoo!'s email experts pulled back the curtain a little on how the email giant handles spam. Ryan Knight, Yahoo! Mail community manager, and Mark Risher, anti-abuse product manager (aka anti-spam czar), answered questions from both individual users and bulk senders in a Yahoo! Mail Workshop session.


Below is a question from a commercial email sender (edited slightly for grammar, length and clarity) and the Yahoo! team's answer.

Question: What are your recommendations for handling blocks due to complaint volume, since feedback-loop requests are not accepted at the moment?

Answer: The FBL, or feedback loop for those of you who aren't familiar with the lingo, is a way that Yahoo! communicates back with commercial email senders to let them know their messages are being marked as spam by Yahoo! Mail users.

We recommend commercial email senders ensure they're sending mail that Yahoo! Mail users want to receive. This means following recommended practices like confirming - and even periodically re-confirming - that users want to be on their mailing lists and proactively removing anyone who doesn't read their mail.

Read the entire Yahoo! transcript.

###

Related Resources:
< Prev   Next >
 

Lyris HQ Client Login

Flash Player Required

Lyris HQ requires the most recent version of the Adobe Flash Player, a free browser plug-in.

Get Adobe Flash Player.

Get Adobe Flash Player

Integrated Email Marketing Solution - Lyris HQ
Maximize ROI from your spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search, social and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.

Salesforce Integration