| How to Get Off - and Stay Off - Blacklists |
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Question: How can I find out if my company is on a blacklist, and what can I do to get off (and stay off) of blacklists?
If you’ve already been blacklisted, you can take immediate steps to remove your legitimate email server from blacklists. The first step is to find out where you stand. The Lyris Blacklist Checker streamlines your efforts and saves time by determining if your email server has been blacklisted by any of seven major email blacklist providers. But by following email deliverability best practices, you can avoid being blacklisted altogether. What to Avoid to Avoid Being Blacklisted
Spam traps and spam complaints - Spam traps are email addresses that receivers and Internet service providers (ISPs) use for the specific purpose of identifying spammers. Maintain an accurate email subscriber database, implement a double opt-in confirmation process and focus on growing your house list organically to avoid accumulating spam trap addresses. Spam complaints occur when email recipients click the "Report as Spam" button, signaling to their ISPs that your email message is unwanted and unsolicited. ISPs only penalize senders who accumulate too many spam complaints; the generally accepted rule of thumb is one spam complaint per every thousand email messages sent. Using old or purchased lists - Sending email to people who didn't request it is the fastest way to trash your sender reputation. Building your email address list from the inside gives you long-term stability, performance and return on your marketing investment. Consistently update your email list to help minimize bounce rates, undeliverable email, unopened email and unsubscribes.
Sharing IP addresses - A good way to gain some control of the delivery of your email marketing is by using a dedicated IP address. This way, you can build your own online reputation and not have to worry about what other senders are sending from the same IP.
Emailing without permission - When you market to people who have told you expressly that they want to hear from you, you can expect to see better response rates, increased trust and brand affinity and better deliverability. Sending unsolicited email hurts your sender reputation and damages customer trust. Always gain opt-in permission and provide options for email subscribers to change their preferences. For more information read:
About the AuthorDavid Fowler is the director of email strategy, deliverability and privacy compliance for Lyris. He consults with email marketers to help them get better results from their email programs. Related Resources:
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