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 Email marketers today are facing an extraordinary challenge: how to increase email effectiveness in the face of decreasing budgets and staffing. So how do you optimize your email marketing channel with minimal cost and effort?
To turn your email up a notch it comes down to focusing on the things you can do now to make your email performance shine.
Spend a valuable hour with Lyris Product Management Director Julianne Matzell, and Marketing Programs Director Cathi Mason who will share industry best practices and their expertise. Discover the five things you can start doing today to raise your email marketing to meet its revenue-generating potential:
1. Subject Lines: Fifty characters could be all that stands between you and email success. We'll show you what works, what's a waste of time and why.
2. Email Content: Providing value with relevant, customized email messages and offers. Learn how to tell if your email messaging is in tune with what your subscribers are telling you they want.
3. Landing Pages: The hard-working "conversion genies" of email marketing campaigns. Email conversion rates can increase by as much as 60 percent with a well-executed, professional landing page.
4. Design and Rendering: Optimizing for ISPs, opens and click-throughs. We'll share technical and design best practices for creating email that renders the way it should and compels the response you want.
5. Deliverability: It starts with managing your online reputation. Learn how a commitment to deliverability best practices can help you build and maintain an online reputation that boosts ROI.
Duration: 1 Hour
Moderator: Mike Grehan, global VP content, Incisive Media
Presenters:
 Julianne Matzell
Product Management Director, Lyris
Julianne is an innovative product expert who serves Lyris with a broad range of experience and a passion for customer-based product design. She leads the product management team in driving product vision and strategy to ensure that customer and revenue needs are met.
 Cathi Mason
Director of Marketing Programs, Lyris
Cathi has responsibility for the strategy, execution and analysis of integrated marketing programs for Lyris. She has a proven track record of developing strategic, revenue-generating programs for businesses using multiple channels.
Special bonus: all Webcast attendees will receive a link to download the free companion guide - REV UP RELEVANCE: Targeting and Segmenting Your Way to Email Marketing Success - a free, comprehensive collection of best practices, tips and techniques that will help you rev up your email marketing revenue.
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About the Author
Cathi Mason is director of marketing programs for Lyris. Her team is responsible for executing programs that deliver quality leads to the sales team.
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