Online marketers face tough challenges today: resource constraints, sluggish sales and an increasingly limited pool of new options to reinvigorate revenue and growth. Not to mention, an increasing demand to consistently improve program results.

But in this tough environment, email marketing remains one of the most cost effective and efficient methods to grow revenue. No matter what you think you know about email marketing, it’s evolving more rapidly than ever.

Are you using email to its full potential?

On Demand Webcast - View It Now!

New email techniques are developing every day. Create more value for your prospects and customers with 30 specific and actionable tactics you can apply today to maximize your email marketing results, quickly and with minimal effort.

Whether you’re a novice or a seasoned email and online marketer, attend this free, one-hour session to learn how to:

• Drive higher email marketing conversions
• Generate continuous email campaign optimization
• Build profitable, ongoing customer relationships
• Ensure your email marketing effectively supports your programs
• And much more

Title: 30 Power Pointers to Drive Email Marketing Revenue Now
How to Make the Most of Your Email Marketing Dollar

Duration: 1 hour

Presenters:

Cathi Mason
Director of Marketing Programs, Lyris

Cathi has responsibility for the strategy, execution and analysis of integrated marketing programs for Lyris. She has a proven track record of developing strategic, revenue-generating programs for businesses using multiple channels.

Julianne Matzell
Product Management Director, Lyris

Julianne is an innovative product expert who serves Lyris with a broad range of experience and a passion for customer-based product design. She leads the product management team in driving product vision and strategy to ensure that customer and revenue needs are met.

As a special bonus, all Webcast attendees will receive a free copy of the 2011 Guru’s Guide to Email Marketing Success, a comprehensive collection of actionable tips and tactics that will give you a competitive edge to drive improved email marketing ROI.

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About the Author

Cathi Mason is director of marketing programs for Lyris. Her team is responsible for executing programs that deliver quality leads to the sales team.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.