Wow! It's hard to believe it has been one year since the launch of LyrisHQ.com. Obviously it has been a year full of tremendous change for Lyris and our flagship application Lyris HQ, online marketing overall, the economy, and the world in general.

Specific to LyrisHQ.com we have seen some amazing progress. The site is now consistently being visited by more than 5,000 marketers per week (we actually attracted nearly 10,000 in the third week of January)! More importantly, a community is starting to form and many articles are now getting lots of comments and feedback. I can truthfully say that LyrisHQ.com has become one of the leading marketing information and education portals in the world today.

Over the next six months I expect that LyrisHQ.com will continue to change and improve significantly. It’s too soon to announce our specific plans but stay tuned to this channel.

While we continue to be focused on improving LyrisHQ.com, we have recently expanded our social media outreach to include other popular sites. You can now follow Lyris tweets on Twitter, become a fan of Lyris on Facebook, and join an online marketing  discussion group on LinkedIn. Name your favorite poison – we now have it for you. But don’t forget to keep visiting LyrisHQ.com for the thought leadership, best practices, and education it provides, and please do share it with others.

Regards,

Blaine Mathieu
CMO, Lyris Inc.

In honor of the one year anniversary of LyrisHQ.com, here are your Top 10 favorite articles of the past year:

• Seven Ways to Mine Your Data with Cookies
• 7 Simple Steps to Improve Your PPC Campaigns
• Mobile Email Marketing Tips 
• Email Design No-Nos Your Designer May Not Know 
• How Marketing Automation Works in the Real World
• Does Your Content Pop? Key Factors to Writing Effective Online Content
• Guide to Leveraging Your Web CMS for SEO
• Email Marketing Tips for a Down Economy
• Using Web Analytics to Fine-Tune Email Campaigns
• Growing ROI on a Shrinking Budget

And your Top 5 favorite blog posts:

• Looking at Somebody Else's Paper
• The Form Debate
• Calculating the Cost of Bounces from Your PPC Campaigns
• Get the Opt In
• I'm not sold on industry benchmarking - are you?

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About the Author

Blaine Mathieu is chief marketing officer for Lyris. Blaine is responsible for Lyris' brand and product strategy, including driving marketing initiatives for the company's Lyris HQ™ integrated-marketing suite and its Lyris ListManager™ email-marketing software.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.