 Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Today’s marketers need to think beyond email marketing to a well-choreographed online marketing approach that is in sync with the needs of an evolving target audience. Applying a tri-messaging approach to online marketing can help.
Tri-messaging integrates email marketing with social media and mobile channels to create more impactful results than each medium can deliver on its own. The approach can help marketers deepen engagement, build brand loyalty, grow customer opt-ins, maximize audience touchpoints and ultimately increase revenue and ROI.
In this Webcast, Blaine Mathieu and Erick Mott will show you how to get started with tri-messaging, sharing examples of how successful marketers have applied this approach. You will learn how organizations such as Expedia CruiseShipCenters, Eldorado Hotel Casino and Silver Legacy Resort Casino, and Matches fashion boutique have increased conversions, reduced costs and achieved better ROI through tri-messaging.
You will learn:
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What tri-messaging is and how it can benefit you
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How to incorporate tri-messaging into your current online marketing initiatives
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How to make a business case for tri-messaging – and how to measure results
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How leading brands have successfully applied tri-messaging
Presenters:
 Blaine Mathieu, chief marketing officer, Lyris
Blaine Mathieu is responsible for global marketing and product strategy at Lyris. He is a longtime supporter of combining independent online marketing tools into integrated strategies that deliver better results. Mathieu speaks frequently at industry events on marketing integration topics. He has held senior leadership positions at Corel, Adobe Systems and Gartner Group.
 Erick Mott, community practice leader, Lyris
Erick Mott leads the community practice at Lyris. As an early proponent of the tri-messaging approach, he speaks on the topic at industry events and assists clients in execution. Mott has held previous innovation, marketing and communications leadership positions at Habeas, Nokia, Cisco, Sun, Philips and two of his own startups.
As a special bonus, all Webcast viewers will receive Lyris Perspectives – a thought-provoking publication that includes more on tri-messaging, its benefits and how to apply it.
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About the Author
Linda Cleary manages demand generation marketing programs at Lyris.
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