SMBs & Marketing Technology: Free Forrester Report with Recommendations

Now more than ever, marketers at SMBs are being driven to do much more with much less. SMB marketers must increase their customer intelligence and program performance, but accomplish it with fewer resources.

But how do you accomplish this? According to a new Forrester report (SMB Marketing Technology Adoption, Forrester Research, Inc. May 22, 2009), small- to medium-sized businesses must integrate key technologies that enable them to produce more programs and increasingly actionable results while providing solutions to real marketing challenges. According to the report, “Forrester recommends that SMB marketers:

• Continue to focus on online marketing channels;
• Add social media marketing techniques to their arsenal; and
• Explore on-demand technology solutions to balance limited budgets with a need for greater customer insight.”

For a limited time, Lyris is offering this insightful Forrester report to SMBs, free. Learn about the challenges your SMB peers are facing today – and the technology solutions this leading independent research firm recommends for conquering those challenges.