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Digging deeper with DMA’s latest Power of Direct report BtoB Magazine - The release this month of the Direct Marketing Association’s annual Power of Direct Marketing report, a forecast of direct marketing’s impact on the U.S. economy, revealed the slowdown in growth expected in this economically battered year, with a rebound projected for late 2009. But the report’s more granular findings revealed intriguing trends within industry groups and among various slices of direct marketing media and tools. In short, some sectors are performing better (or worse) than others, as are the direct marketing tools marketers choose to use.
Marketers Set to Strengthen Customer Focus in 2009 1to1 Media – After speaking to several technology vendors at DMA08 last week about business trends in the current economic downturn, it seems as though either marketers plan to focus more on customers, or the technology vendors that provide their customer relationship tools are just remaining hopeful. The bottom line is everyone agrees that it's more important than ever to allocate investments and capital spending on strategies that can be measured in the long term, such as customer relationships.
Introducing ClickZ's Layoff Tracker for Digital Marketing Jobs ClickZ – We all knew this moment was coming, and now it's official. The economic chill has begun to impact jobs in the digital media and marketing sectors. The list of companies to cut staff since the global credit crisis began includes AdBrite, Zillow, eBay, and Heavy.com. On the contrary, a glance at the ClickZ job board shows firms are actively hiring digital marketing pros. Among them are Adify, GSI Commerce, Lyris, Encyclopedia Britannica, and others.
Email Marketing Copywriting Tips - Delivered, Opened, Read and Responded to The Copywriter’s Crucible – This is a list of tips for writing email marketing campaigns which build rapport, relationships and responses from readers, including using Lyris’ free content checker to help get messages past readers’ spam filters.
Tips & Stats to Help Your Email Campaign Succeed 90blog – In order to help marketers increase open and click-through rates, as well as overall email campaign effectiveness, this article points to some information from Lyris HQ (formerly EmailLabs).
Can Email Still Be Used Effectively? Content Maker Network Blog – Email still reigns as the most effective marketing and communications tool to come along since the telephone, and public, competitive, and even governmental pressure on our service providers have caused them to introduce an increasingly broad array of tools to monitor and manage the spam problem.
Letting Someone Else Worry About Email Deliverability Elink Directory – In order to be assured your marketing or customer service emails get all the way to your customers each and every time, you will have to find a way to keep up on the latest tricks of email design that will get your email delivered.
Your Website from the Ground Up in 10 Steps SEO Articles and Newsletters; also appeared on Internet Search Database– The following 10 steps will give you some insight into what you need to address when creating a search friendly Web site from the ground up. There is an endless supply of analytics options out there to choose from. Advanced choices such as Lyris HQ (formerly ClickTracks) can give you rather in-depth statistics.
How Much Marketing is too Much? CRM Magazine – Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic—they’re ignoring you. This article explains how to overcome the challenge of getting customers to pay attention.
10 Crucial Elements for Great Transactional Emails iMedia Connection – Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email.
The 10 Most Common Ways to Waste a Lot of Money on PPC Serengeti Communications Blog – A list of the top 10 ways that marketers blow their budgets on pay-per-click campaigns, and how to get the campaigns to perform better.
Using Google Analytics to Boost Your Adwords Performance SEOmoz.org – Google Analytics can help you analyze how clicks are being converted into visits, but you can accomplish the same tasks (and many more) using programs such as ClickTracks or IndexTools.
Email marketing campaigns 'inexpensive considering their potential reach' Business Strata – Using email marketing to reach consumers can prove generally cost-effective, according to an email marketing industry expert.
How to E-Market to Busy, Distracted Readers ADOTAS – Words make or break an email campaign. Complicating the situation is the fact that people read a computer screen differently than they do a printed page. For one thing, they have a vastly shorter attention span. It is estimated that the average email is only open for 2-5 seconds before the reader takes an action. It’s helpful to consider the lessons learned from the Internet, as email marketing is a similar digital medium.
Do's and Don'ts: Building e-mail lists DMNews - Growing an email list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an email list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two-cents on how to care for your growing house file and encourage those all-important opt-ins.
Lyris Swigs to Loss in Q4: Quick Facts RTTNews – Wednesday, Lyris Inc. (LYRI.OB: News ) reported a fourth-quarter loss of $2.0 million or $0.02 per share, compared to net income of $2.1 million or $0.02 per share in the same quarter a year ago.
The Path to Marketing Nirvana is Paved by Integration DMNews - Fast-growing marketing channels are creating chaos for those trying to expand and improve their online communications efforts. Dozens of point tools exist but these, at best, only solve a fraction of marketers' problems — and, at worst, exacerbate them.
Why Your Marketing Program Will Never Really Be Integrated iMedia Connection - According to the audience members at iMedia's Brand Summit in Coronado, Calif., integrated marketing is an ideal that has yet to be fully realized. And according to Monday morning's panelists, it's a quest that has no concrete destination.
Lyris Executive Departs for Responsys ClickZ News – As Lyris ramps up, it's also seen the defection of some senior executives, including consulting services director Stefan Pollard, but Lyris has also recently been dramatically expanding. Among the new hires at Lyris: Brian Bailard, SVP, global sales; Heidi Mackintosh, chief financial officer; and Daryl Michalik, senior product manager for PPC.
CEOs Split on Paying for Good Grades USA Today - CEOs use raises, bonuses and stock options as carrots to get workers to excel. Do they apply similar pay-for-performance strategies to their children's education?
Letting Someone Else Worry About Email Deliverability Energized Content – The crisis in email deliverability is not a fluke and it really isn't something we don't understand. We know the reason and we know why it continues to be a challenge to online merchants such as you and I. The issue has to do with spam filters that are constantly in a state of evolution.
New Arrivals eMarketing and Commerce Weekly E-newsletter (no link available) - According to the company, Lyris ListManager 10, Delivery Edition, enables marketers to send campaign e-mails in parallel over multiple IP addresses in an effort to improve inbox delivery rates.
Lyris Revamps ListManager Biz Report Blog - Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates.
Don’t Go Without Your Briefs DonorPowerBlog.com - The number-one reason for lame, ill-conceived websites, I'm pretty sure, is lack of planning and poor alignment of goals. Lyris HQ would probably agree with me, and recommends Creative Briefs: Your Map to Message Success.
ListManager 10 Takes Aim for Better Email Deliverability MarketingVOX - Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability."
Lyris Relaunches On-Premise E-mail Marketing Engine Media Post - Online marketing company Lyris today is expected to announce the relaunch of its on-premise e-mail marketing engine.
Lyris ListManager 10 Delivers ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition.
Web Analytics Vendor Cross-Check H2/2008 CMS Watch - It is all too easy to select vendors for your shortlist based on their supposed "leadership" status in the market -- status either given by analyst firms or by the vendors themselves. As our Web Analytics Report 2008 amply describes, web analytics represents a range of technologies suited to different scenarios.
NBC Flooding Market with Ads Promoting Beijing Games Coverage Street & Smith’s Sports Business Daily - NBC is "bombarding its airwaves and cable channels and those of others with promos" for the Beijing Games in order to "spread a positive, Olympic spirited message to potential viewers."
NBC uses E-mail to Attract Olympic Fans DM News - NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans during the Summer Games in Beijing from August 8–24.
Brace Yourself for the Beijing Olympics Internetnews.com, TMCNet - NBCOlympics.com will provide e-mail alerts to viewers. E-mails also open enterprises to spammers and phishers, while streaming videos and Websites from which they can be downloaded could be used by cybercriminals to launch attacks on a corporation's systems.
NBC Plans E-Mail Alert Service for Games TV Technolgy.com - Beyond its online, mobile, cable and over-the-air coverage of the XXIXth Olympiad, NBC Olympics will deliver opt-in e-mail alerts to help fans stay on top of the action.
Online Marketing Just For Smaller Businesses bMighty.com Blog - For many smaller companies, online marketing is – or should be -- a crucial component of their business. But online marketing, which involves SEO, e-mail marketing, and pay per click ads, takes time, some money, and increasingly, some expertise. Products designed for small and midsize businesses are finally entering the market.
Creating Powerful Leads on Integrated Marketing TheMarketingStorm Blog - As many of you know, I am the Program Manager for the 10th Annual Marketing World 2008: a Frost & Sullivan Executive MindXchange. It took place last week in Beaver Creek, CO. One of the many interactive workshops was titled, "Creating Powerful Leads Through Integrated Online Marketing". The workshop host [Blaine Mathieu] took many notes on what was discussed and put together the following wrap-up for the session attendees.
Five Steps to a Cleaner Email List Catalogue/e-business - Given that a list full of incorrect addresses and unresponsive names costs you money every time you send out a mailing—and increases the risk of your being labelled a spammer or blacklisted from an ISP—you can’t afford not to clean your file. Email and online marketing solutions provider Lyris has made the cleaning process much less daunting with its white paper “Spring-Clean Your Email List: Five Easy Steps”.
Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value WebAnalysis Blog - John Lovett from Jupiter Research released his new report titled Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value. In this report he analyzed the web analytics market and various vendors, and concluded: “The Web analytics feature race is largely over and we are left with Web Analytics providers competing on Price and Flexibility.”
It’s not the Tools, It’s the Craftsman JupiterResearch - Our recently published Web Analytics Buyer’s Guide reveals that the functionality gap between Web analytics tools is narrow and differentiators will surface in flexibility and data integration capabilities.
Web Analytics Providers Now Competing On Pricing, Flexibility, and Scalability TMCnet - The latest findings by JupiterResearch have revealed that the costs to switching Web analytics providers continue to be high and that over two-thirds of current analytics customers are satisfied with their current provider.
Web Analytics Firms Shift Focus to Pricing, Flexibility MediaPost Online Media Daily - With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities.
Send, Analyze, Target, Resend: The Art And Science of Successful Integrated Email Campaigns Media Post’s Email Insider - Email marketing campaigns continue to prove their value, even as new media channels emerge to pull marketing dollars in different directions. But today’s email marketing strategies and tactics are different than they were even five years ago, and there’s a lot more to a successful campaign than just looking at open and click-through rates.
Online Marketing: Are Your Campaigns Under Control? Smallbiztechnology.com - With so many tools available today for small and medium sized businesses to market online, it's not too difficult to create an effective email newsletter or campaign, track website statistics and keywords, manage a pay-per-click campaign, and even manage website content without the IT department. The list of providers is huge... from Constant Contact to Google Adwords and Analytics.
Delivera Review: Email Service Provider Fresh Clicks - My Fourth review in the Email Service Provider Round-up was Delivra. Delivra is a reseller of the Lyris List manager which was a nice option becuase it didn’t come with the additional add ons that Lyris has bundled in their Lyris HQ offering.
Lyris Pushes Web Marketing Toolset Downstream MFG Blog - Lyris has upgraded its flagship product and rolled out a new application for the marketing and advertising industry.
Individuals Create, Enterprises Manage Content Software Magazine - As digital content grows exponentially, more alternatives emerge for managing it, including open source alternatives and packages targeting SMBs; high-end CMSs continue to innovate as well.
Royal Canin debuts new loyalty program with e-mail DMNews - Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that it will be promoting via e-mail and direct mail.
Marketing automation, all packaged up Inside CRM Blog - Microsoft isn’t standing pat on CRM Dynamics Online, with its first service upgrade officially arriving today. One of the new additions is a little surprising – a bit of marketing automation punch.
Industry Buzz & Snippets MarketingVOX - Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.
Lyris Pushes Web Marketing Toolset Downstream CRMBuyer, E-Commerce Times - Lyris is billing its latest release as a marketing toolkit that lets SMBs function like their much larger competitors. The application includes new analytics, design, content management and campaign management features.
Lyris HQ combines 5 platforms into 1 advertising space BizReport - Small and mid-sized marketers now have a new platform for nearly every advertising need. Lyris HQ is a new platform which incorporates the five Lyris platforms many marketers are already familiar with: Hot Banana, Bid Hero, Click Tracks, Email Labs and Email Advisors.
4 Ways to Fix Your Email Marketing. A solid contact strategy is the key to success. destinationCRM.com - There's no denying that email marketing can be a powerful and positive influence on your customers -- but you've got to make sure you get it right, right from the start. A good contact strategy can serve as a roadmap to email marketing activities -- and developing a solid contact strategy is key to email marketing success, whether you're sending to a list of 1,000 or 100,000.
Lyris HQ Review: Email Service Provider FreshClicks.net - Lyris HQ is an online Marketing Resource Management (MRM) tool, but this review will focus primarily on their Email Service offering (Email Labs) that is bundled in Lyris HQ.
Online seminar to be held on list management for email marketing Business Strata, Marketing News - An online seminar designed to inform businesses about the importance of list management when using email marketing is to be held.
Direct mail ‘can be used to increase interest in a business's website’ Business Strata, Marketing News - Direct mail marketing is a useful tool for driving consumers towards a business's website, according to an expert.
Data sources 'need to be in good shape for email marketing to be successful' Business Strata, Marketing News - Businesses need to ensure that the data sources they use for email marketing are in "good shape" if they want their promotions to be successful, according to an expert.
Banes of deliverability: data source's role in e-mail bounces DM News - Remember the old phrase, “Garbage in, garbage out?” This maxim applies directly to e-mail marketing, because if your data source isn't in good shape, your e-mail campaign won't be either — and bounces will skyrocket. Here are a few questions to consider when you're looking at the impact that your data sources are having on your e-mail marketing efforts.
Targeting e-mail campaigns when your database grows BtoB Magazine - When companies see exponential growth of their e-mail database, they run the risk of sending unwanted e-mails to some recipients if they don’t effectively target their campaigns, said Joel Doss, a software sales account representative at Lyris Inc., an Internet marketing solutions company. The best way to avoid that problem is to create highly specific segments within the e-mail list so the messages sent to particular groups are relevant, he said.
Execs & Accounts: Acxiom, iCrossing, theStreet.com The ClickZ Network - Lyris opened an office in San Jose, CA. The new office will offer local sales and support services to Silicon Valley customers and prospects.
Security Backlash: How to Repair Your Business's Email Reputation ITSecurity.com - All it takes is one complaint from an overzealous anti-spam vigilante for your company’s email newsletter to mistakenly wind up on a blacklist. An email blacklist essentially blocks all messages from a particular server, which could prove very costly to a company’s bottom line.
The Dos and Don'ts of Smart E-Mail Marketing PC World Canada - E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.
Sender’s Reputation Relegates 1-in-4 Invited E-Mails to Junk Folder MediaPost Research Brief Blog - According to the latest email deliverability study from Lyris, Inc. nearly one out of every four permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder.
CRM's Salesforce.com Certifies Hot Banana for AppEx TMCNet.com - Lyris has announced that Hot Banana Software, a Web content management product that's part of the Lyris HQ integrated marketing platform, has been certified on Salesforce.com's (News - Alert) AppExchange.
eMetrics Marketing Optimization Summit Presents Innovations From the Exhibit Hall MarketWire - Year after year, sponsors of the global eMetrics Marketing Optimization Summit series have selected the event as the ideal place to launch new products and make major company announcements. Next week, in San Francisco, is no exception, and Summit sponsors are gearing up to release news in the exhibit hall that will propel the marketing optimization industry forward.
Lyris Snatches Benefitstreet Exec ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said.
Nearly 18 Percent of Invited Email Lands in Junk/Bulk Folders, New ... Reuters - Nearly one out of every five permission-based email messages sent
to U.S.-based ISPs lands in the junk mail folder, according to the
latest email deliverability study from Lyris, Inc.
No sweat for new Lyris partner DMNews - American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized.
American Apparel Picks Lyris To Manage Marketing Campaign ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program.
Lyris increases Web page download speed with Gomez partnership DMNews - E-mail marketing services firm Lyris Inc. said it has improved the response time of its Web page downloads by more than 30% since its recent adoption of Gomez's Active Network XF platform.
Tech Tuesday: e-mail tools and best practices at UST For this type of audience, Lyris Listmanager is the technology tool UST provides. It is able to send mass e-mail and has features such as list management, ...
Best practices for working with your ESP BtoB Magazine - Some marketers treat their e-mail service providers like their morning alarm clocks—they set them and forget them, confident that they will do what they are supposed to do. But an ESP-client relationship needs a lot more nurturing and care...
Gilbane: Hot Banana is Top Banana for Usability, Integration CMSWire - San Francisco. More than 20 top Web CMS products were surveyed, and Lyris' flagship product came out tops in "interaction with other systems" and "application design...
