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Lyris Releases ListManagerSQL for Email Marketing
Berkeley, CA - 2 April 2001 - Lyris Technologies, Inc.,
a major developer of email management software, announced
today the release of Lyris ListManagerSQL, business
software for scalable, targeted email marketing.
ListManagerSQL offers three key benefits to web marketers
and electronic publishers.
Direct email marketing
features: Create highly targeted messages,
based on demographic information you record about
list members and store in a SQL database.
Speed and scalability:
Manage lists of several million members with ease,
and deliver mail to them at a rate of 250,000 messages
per hour.
Stability and reliability:
Prevent database corruption by using SQL, and maintain
fast operation even as list databases grow.
ListManagerSQL is based on Lyris' popular ListManager
software, which is currently used by more than 2,500
customers worldwide. ListManagerSQL shares ListManager's
key benefits, including automatic error-handling
to reduce administrative workload, and permission-based
subscription features that improve the list member
experience.
"Our customers love our speed and scalability, but
needed greater targeting capability to increase the
effectiveness of their messages," said John Buckman,
CEO and founder of Lyris. "We've now delivered that
with ListManagerSQL, which we expect to become the standard
in opt-in email marketing software."
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