Watch Your Inbox for Kinky Political Email; Kinky Friedman, Independent Texas Candidate for Governor, Picks Lyris ListManager to Drive Innovative Campaign

AUSTIN, Texas—April 12, 2006—Kinky Friedman, Independent candidate for Governor of Texas, musician and author has chosen ListManager from Lyris Technologies, subsidiary of J.L. Halsey (OTCBB:JLHY) and leading provider of email marketing solutions, as the email application that will drive his Arnold Schwarzenegger- and Jesse Ventura-style insurgent reform campaign in the nation's second-largest state.

Kinky Friedman for Governor is a grassroots-centered campaign experiencing fast growth. The campaign was using an application that was maxing out at 60,000 targets, but needs to scale up for an anticipated 500,000 heading towards November. The campaign intends to heavily employ segmentation based on purchase tracking, which means that online buyers of Kinky-branded items can be grouped according to preferences and targeted individually with customized email.

"Email is mission-critical with us," said Trevor Rosen, director of online communications for the campaign. "We needed a proven, user-friendly solution powerful enough to let us communicate with any segment of our supporter base. After we saw what people achieved with Lyris during the 2004 campaigns, the choice was easy."

Modern campaigns are an email challenge--they need to efficiently and personally connect with a diverse range of voters having differing issue priorities, attract volunteers, and enable fundraising, all while building a sense of community. "Campaigns are an incredibly fast and high-stakes crucible that our products thrive in," said David Dabbah, Director of Sales and Marketing at Lyris. "ListManager meets their targeting challenges while remaining extremely easy to use."

About Lyris Technologies, Inc.

Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris Technologies, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY) along with Sparklist and EmailLabs. For more information, please visit http://www.lyris.com.