Lyris ListManager 4.0 Released

Version 4.0 loaded with new benefits, plus compatibility with Linux

Berkeley, CA - 18 July 2000 - Lyris Technologies, a leading developer and ASP of email management software and services, announced today the release of Lyris ListManager 4.0. Version 4.0 is a major upgrade to the company's globally successful list management application, and is designed for business activities such as electronic direct marketing, e-publishing, and online discussion groups.

Lyris ListManager 4.0 is a hassle-free solution for fast, reliable outbound email messaging. New benefits include powerful reporting tools for the evaluation of mailing list performance and membership activity, and the ability to automate the synchronization of mailing lists with external customer databases. Compatible platforms are UNIX, Windows and, for the first time, Linux.

ListManager 4.0 also offers a third-generation mail engine that scales from 10,000 to 500,000 unique emails per hour. "Lyris ListManager is far superior to any other list management software program currently on the market, and our new Extreme license outperforms even the other ListManager licenses," said Jen Fletcher, Managing Editor of The Learning Kingdom, Inc. "Extreme sends our entire mailing list in 1/8 of the time it took our Platinum Plus version, and peaks at three times the speed."

"This generation of Lyris ListManager incorporates an entirely new architecture that's even more scalable than before," said John Buckman, CEO and founder of Lyris Technologies. "Version 4.0 also enables message customization and email advertising by fetching content off the web, while retaining all of the enterprise-level advantages that have set ListManager apart for years."

As highlighted in the April 17, 2000 issue of Forbes Magazine, Lyris ListManager's advantages include automatic error-handling, which significantly reduces the workload of list administrators, and permission-based subscribe and unsubscribe features, which differentiate Lyris-generated email from highly undesirable "junk" email. Current Lyris Technologies customers noted in the Forbes article include Novell (Nasdaq: NOVL) and Southwest Airlines (NYSE: LUV).

Lyris ListManager 4.0 is available both as software and outsourcing. The administrator and user web interface is offered in English, Danish, French, German, Hungarian, Italian and Japanese, and other languages are planned for the coming year. Comprehensive information is located at http://www.lyris.com.