Leading-Edge Email Solutions Provider Lyris Publishes Inbox Delivery Guide

Pioneering Technology Company Publishes Checklist for Inbox Delivery; Helps Top Brands Maximize Email ROI

BERKELEY, CA — August 11, 2005 — Lyris® Technologies, leading developer of email marketing solutions and subsidiary of J.L. Halsey ( JLHY.ob), today announced publication of a guide designed to help marketers ensure inbox delivery of permission-based email marketing campaigns.

”Even after obtaining a recipient’s permission to mail, there are still a number of steps marketers can take to ensure maximum delivery of their campaigns,” said Dave Dabbah, Marketing Director of Lyris Technologies.

“Many marketers are surprised by how much even small adjustments can impact overall performance,” Dabbah added.

In a recent three-month long study, deliverability experts at Lyris found that anywhere from 1 to 20 percent of opt-in emails from reputable organizations are inappropriately blocked or filtered as spam by ISPs. Messages monitored by the study included those from top universities, professional sports teams, high-profile non-profits, and major television networks. In all cases, recipients made an explicit opt-in request to receive the email messages.

“Email is still unrivaled among online direct marketing channels, but the ever-changing ISP filtering policies can sometimes affect results without businesses even realizing it” said Dabbah. “This guide is designed to help busy marketers maximize inbox delivery of their messages and realize the full potential of this incredibly powerful medium.”

For a copy of the new Lyris guide, The Opt-In Marketer’s Checklist for Inbox Delivery, click here.

About Lyris Technologies

Lyris Technologies is a subsidiary of J.L. Halsey Corporation and is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance email filtering and anti-spam solutions. Lyris’ flagship product, Lyris ListManager, is the world's best-selling software for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of a convenient outsourced service.