ASAE Selects Lyris as Sponsored Program

ASAE Selects Lyris as Sponsored Program for E-mail List Management Solutions

Washington, D.C. - 22 August 2001 - ASAE Services Inc. (ASI), the for-profit subsidiary of the American Society of Association Executives (ASAE), has announced it will partner with Berkeley, California-based Lyris Technologies to offer e-mail list management solutions to its members.

Lyris is the leading developer of list management software and services for permission e-mail marketing. Through this arrangement, ASAE members will have access to Lyris ListManager software and Lyris ListHosting services at preferential rates.

Lyris ListManager is high-performance software for opt-in e-mail marketing campaigns, e-mail announcement lists, and online discussion groups. Lyris ListHosting is an outsourcing service for e-mail marketing and newsletters. ListHosting offers a number of advantages to organizations without extra IT resources, including fast implementation and no special equipment requirements.

"Communication is critical for associations," said ASAE President and CEO Michael S. Olson, CAE. "E-mail newsletters and discussion groups are an efficient and cost-effective way to manage member communications, and Lyris is the leader when it comes to these kinds of software solutions."

"Lyris has a long tradition of supporting e-mail management needs of associations. ASAE members increasingly utilize high volume, permission e-mail, and list server solutions as methods for peers to share information and experiences on-line. Lyris offers a wide array of procurement options to meet each organization's performance requirements," said Richard Finstein, President of CommPartners, which manages the Lyris member benefit programs.

About ASAE Services, Inc.
ASAE Services, Inc., is a wholly-owned subsidiary of the American Society of Association Executives ( http://www.asaenet.org). Its operation is dedicated to the business needs of associations.

ASAE Services accomplishes its mission by establishing stringent due-diligence practices for all programs, developing key strategic alliances, and then working directly with association executives to guarantee informed buying decisions.

Headquartered in Washington, DC, ASAE is an individual membership organization made up of more than 25,000 association executives and suppliers. Its members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in 50 countries around the globe.

For more information about the Lyris-ASAE partnership, contact (877) 488-2666 or visit http://www.commpartners.com