ListManager 7.5 Delivers Email with Perfect Timing

New version of world's best-selling email marketing software enables behavior-driven campaigns

Berkeley, CA - 18 September 2003 - Lately, consumers are so overwhelmed with email offers that even specifically requested mailings can carry the electronic stench of "spam." But a new feature in Lyris ListManager promises to improve the aroma of email boxes everywhere with opt-in email that is perfectly timed and relevant.

Lyris Technologies announced today the release of ListManager 7.5, the latest edition of its email marketing software. Version 7.5 extends the product's advanced marketing capabilities to enable companies to launch automatic opt-in email campaigns based on events, dates, and even customer behavior.

For example, a company could automatically send an opt-in email with a special offer when a list member's web browsing activity indicates interest in a particular product. Conversely, the company could automatically omit a customer from an email promoting an event if she has already purchased tickets — even if her purchase was within minutes of the mailing.

"The chances are much greater that you will welcome, open and respond to an email offer if it happens to arrive at the precise moment you happen to be interested," notes Lyris CEO John Buckman. "With ListManager 7.5, we're empowering companies to reach the right person with the right message at exactly the right time."

Building on Interest and Purchase Tracking Capabilities

ListManager's new triggering capabilities are most powerful when used in combination with the product's unique Action Tag Technology™, first introduced in version 7.0 (April 2003). Action Tag Technology enables marketers to analyze not only traditional email metrics such as delivery rates, opens and clickthroughs, but also interest levels, email forwarding behavior, and even online and offline purchases. Tying email triggers to purchases, web browsing and other behaviors helps fulfill the real promise of one-to-one marketing: the mailer sends less email but realizes stronger response or retention rates, while consumers get fewer emails that interest them more.

"At TheStreet.com, timing and targeting are critical for us, since we're sending market-sensitive data and have over a million members," explains Earl Cokley, Chief Technology Officer of TheStreet.com. "We've relied on ListManager for five years now, because Lyris has been able to constantly evolve the product to keep up with our needs."

With ListManager 7.5, Lyris aims to help customers like TheStreet.com (Nasdaq: TSCM) send and track email more strategically — and ultimately help make email inboxes everywhere a little more appealing.

Availability and Pricing

ListManager runs on Windows, Linux, and Solaris, and is compatible with Oracle, Microsoft SQL Server, and PostgreSQL. The software interface is available in English, Spanish, French, and German, and enables users to mail in a virtually limitless number of languages. ListManager can be licensed directly from Lyris, but is also available as a hosted solution (Lyris ListHosting) for customers who prefer to outsource their email campaigns.

Pricing ranges from $500 for the most basic ListManager license to $250,000 and more for an enterprise level license with advanced capabilities. Lyris will be exhibiting ListManager 7.5 at the Direct Marketing Association's Annual Conference & Exposition, October 12-14, in Orlando, Florida.

For more information, visit: http://www.lyris.com/products/listmanager/.