Lyris Provides Email Solution for RIMS

Berkeley, CA - 24 September 2001 - Lyris Technologies, the leading developer of email list management software, announced that the Risk and Insurance Management Society, Inc. (RIMS) has implemented Lyris ListManager to run its online networking forums of RIMS members. ListManager is software used by more than 2,500 organizations for opt-in email marketing, electronic newsletters, and online discussions.

One benefit of joining RIMS is access to networking opportunities with the Society's other members. "Our ideal solution was to run email lists directly from the RIMS database," said Andrew Steggles, Director of Information Systems at the RIMS national office in New York. "We tested several alternatives, and found that ListManager was the most user-friendly and reliable choice."

RIMS implemented ListManager software integrated with a Microsoft SQL Server database of Society members. When new members register on the RIMS site, they're given an opportunity to sign up for more than a dozen different discussion groups. Records of each member's opt-in selections are then written to the SQL database, which is further updated when members change email addresses, unsubscribe, or sign up for new lists.

"We plan to grow RIMS membership significantly during the coming year, and expect that our discussion lists will help us reach that goal," commented Steggles. "ListManager is the backbone of our email list strategy, and I'm confident to trust this part of our business to the Lyris team."

As a result of implementing Lyris ListManager, RIMS has decreased its list administration time significantly, and increased member satisfaction with the seamless integration of ListManager's customizable interface and the RIMS Web site.

Other benefits include opt-in features to differentiate ListManager-generated email from spam; a fast mail engine for delivering 200,000+ messages per hour; and compatibility with both Windows and Unix.

RIMS is a professional association of 8,000 individuals dedicated to advancing the practice of risk management. RIMS currently has 4,000 member organizations, including 70% of the Fortune 1000. More information is available at http://www.rims.org.