CARLSBAD, Calif.—Hay House Publishing House, a well known international publisher for self-help books, today announced that the Company is using ListManager from Lyris Technologies Inc., leading provider of email marketing solutions and a subsidiary of J.L. Halsey (OTCBB:JLHY), to manage its authors’ emails lists, becoming more of a full-service publisher. Hay House, through their email marketing program, is seeking to expand their marketing efforts and capitalize on the momentum gained in March of this year when it had four titles on the New York Times bestseller list simultaneously.
For Hay House, deliverability was a key issue that led them to choose Lyris. “One of the key reasons we went with Lyris was that I needed to know that the thousands of emails we send every day wouldn’t end up in spam folders,” said Roberta Grace, Internet Marketing Specialist for Hay House. “That’s just a waste of time. We knew that Lyris had really good relationships with the ISPs, so we went with them. With our improved deliverability, our email lists have grown exponentially ever since. The difference is just amazing! We’ve been really happy with Lyris.”
“We see our email program as a way to have human contact with our members,” adds Grace. “Many of the Hay House authors have their own very strong following and stay in touch with readers via newsletters. Our monthly newsletter, beautifully produced in HTML, includes excerpts from our authors’ books, usually very compassionate and inspirational pieces. People genuinely appreciate receiving these emails because oftentimes, readers will actually reply back to the outbound mailbox with comments like, ‘this really made my day’ or ‘I loved getting this note from you.’ And the forward-to-a-friend feature in ListManager lets them share these emails which brings us new subscribers all the time.”
Hay House also sends follow-up emails to the people that come to their events and conferences, directing them to specials and discounts. The integration of their email campaign with their other marketing programs has proven to be very successful. In the past year, Hay House has seen their list size increase by 11 percent, and since they began with Lyris, their list size has increased 200 percent! Revenue numbers have been equally impressive: in just the last two quarters, Hay House’s average daily sales volume has increased by 20 percent.
“For a company like Hay House, this is just the kind of marketing that connects with their readers,” said David Dabbah, Director of Sales and Marketing at Lyris. “It’s a kind of ‘soft’ marketing that will build their business while at the same time, provide meaningful content that their readers and email subscribers truly appreciate.”
About Hay House Publishing
Hay House (http://www.hayhouse.com) was founded in 1984 by Louise L. Hay as a way to self-publish her first two books, Heal Your Body and You Can Heal Your Life, both of which became bestsellers and established Louise as a New Age movement leader. The latter book has sold more than 30 million copies worldwide and has been published in 25 languages. Today, Hay House is committed to publishing products that have a positive self-help slant, conducive to healing ourselves and our planet.
Hay House products reflect an eclectic assortment of interests: astrology, alternative health, angels, pet care, nutrition, psychology, sociology, meditation, spirituality, numerology, color therapy, feng shui, business, autobiographies, and more.
Hay House sells books, audios, and videos to 33 countries around the world, and represents big-name authors (Sylvia Browne, Wayne Dyer, Ben Stein, Suze Orman, and Tavis Smiley) who are attracted to our innovative approach to 21st-century publishing.
Headquartered in Carlsbad, California, Hay House also has offices in the U.K., South Africa, India, Australia, and Canada.
About Lyris Technologies, Inc.
Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.