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Press Release
 

 

J.L. Halsey Introduces Limited-Time Discounts on Technology Solutions from Its ClickTracks, EmailLabs, Hot Banana, Lyris and Sparklist Brands

Unveiled at DMAO6, New Program Enables Mid-Size Marketers to Round Out Their Toolkits With Additional Email Marketing, Content Management, Web Analytics Solutions

SAN FRANCISCO—J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of marketing technology solutions to more than 10,000 clients through its subsidiary companies Lyris Technologies, EmailLabs, ClickTracks and Hot Banana, today launched a companywide discount program for existing clients of J.L. Halsey units. The announcement was made at DMA06, the Direct Marketing Association convention, here through Oct. 19.

All four J.L. Halsey operating companies -- ClickTracks Analytics, Inc. (www.clicktracks.com), EmailLabs (www.emaillabs.com), Hot Banana Software Inc. (www.hotbanana.com) and Lyris Technologies (www.lyris.com) -– are offering discounts of 10 to 20 percent to clients of fellow Halsey units.

The discount program is J.L. Halsey’s first coordinated incentive since it acquired ClickTracks and Hot Banana in August. The acquisitions expanded the company’s offerings beyond email marketing to also include Web content management and Web analytics -– the three technologies small- to mid-size marketing teams rely on most.

“J.L. Halsey’s new discount program makes it easier for satisfied customers of one subsidiary to add additional award-winning J.L. Halsey solutions to their marketing toolkits,” said Loren McDonald, Chief Marketing Officer, J.L. Halsey. “But this is only the first step toward providing a complete toolset for the mid-size marketer. Over time, we will further enhance our standalone offerings and integrate compatible features, so time-strapped marketers have fewer tools to juggle.”

Existing clients can enjoy discounts when they purchase the following brands:

  • ClickTracks: EmailLabs, Hot Banana, Lyris and Sparklist clients who sign a one-year contract on any ClickTracks hosted software solution will receive a 20 percent discount. The offer expires November 15, 2006. For more information: http://www.clicktracks.com/smartmarketing.

  • EmailLabs: ClickTracks and Hot Banana clients who sign a one-year contract on EmailLabs hosted email marketing solution will receive a 20 percent discount. Offer expires November 15, 2006. The offer does not apply to Lyris, Sparklist or EmailAdvisor clients. For more information: http://www.emaillabs.com/lp/jl_halsey_client_discount_emaillab s.html (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

  • Hot Banana: EmailLabs, Lyris, ClickTracks and Sparklist clients who sign a one-year contract on any Hot Banana hosted or installed software solution will receive a 10 percent discount. The offer expires November 15, 2006. For more information: http://www.hotbanana.com/halsey-promotion

  • Lyris and Sparklist: ClickTracks and Hot Banana clients who sign a one-year contract on Lyris, Sparklist or EmailAdvisor hosted or installed software email marketing or delivery monitoring solutions will receive a 20 percent discount. The offer expires Dec. 31, 2006, and does not apply to EmailLabs clients. For more information: http://www.lyris.com/contact/jlhalsey_discount.html.

About J.L. Halsey Corporation

J.L. Halsey (OTCBB:JLHY) is a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. Halsey has more than 10,000 clients. Its wholly owned subsidiaries — Lyris Technologies, EmailLabs, ClickTracks and Hot Banana — provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages, and optimizing sites based on sophisticated, yet easy-to-use Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information on the company and its subsidiaries and brands, please visit www.jlhalsey.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com.