| Email Marketing |
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No-Image Email Design Experiment
By Dean Silvestri |
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Are you tired of hearing about the limitations of HTML email design - specifically, how email browsers display (or don't display) images? What's a designer to do if you can't rely on images to provide that hook to grab people's attention? How do you create visual interest or a branded look and feel? Well, I gave myself a challenge: design a visually engaging HTML email without using a single image. It's an extreme solution to the problem of blocked images, but one that is well worth investigating.
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Previous Email Marketing Article:
B2B Mobile Marketing: Yes You Can! |
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| Eye On ROI |
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Top 5 Online Marketing Trends for 2010
By Blaine Mathieu |
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As savvy marketers look to meet the needs of an increasingly mobile and social customer, the marketers who will be the most successful are those who adapt their strategies to align with shifting online trends. The adoption of new online marketing techniques will also be paramount to keeping a competitive edge and ensuring return on investment. To help point you in the right direction, we have identified five trends likely to impact online marketing ROI in 2010.
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Previous Eye On ROI Article:
Tri-Messaging in Action: Using Email, Social & Mobile to Maximize ROI |
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| Marketing Analytics |
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Open a Treasure Chest of Email Gold with Analytics
By Cathi Mason
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If you've been sailing the high seas of email marketing looking for a cost-effective way to increase your campaign ROI while improving customer retention and engagement levels, there's a good chance you already have your treasure chest - it's called your Web analytics data. Web analytics can help you determine campaign offers, grow your email list, understand where you need to make tweaks to your site and show you just what visitors do after they click through. Here are four metrics that can turn your email marketing campaigns into gold!
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Previous Search Marketing Article:
Why Test SEM Landing Pages? Test for Why. |
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| Ask Lyris |
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Why Suppress 'Role Account' Email Addresses?
By David Fowler |
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Question: I was notified that I couldn't use certain email addresses on my mailing list because they are "role accounts." What are those?
Answer: Unlike a personal email account, with an address such as "JaneDoe@XYZ.com," a role account has a specific function within an organization and is intended only to receive messages related to that function. For example, "abuse@XYZ.com" is the email address a company uses to receive email abuse reports. Many email service providers, including Lyris, will suppress role addresses from their customers' mailing lists to prevent email from being sent to those addresses.
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Previous Ask Lyris Article:
Getting Into the Feedback Loop |
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| Lyris Web 2.0 |
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