| Email Marketing |
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10 Tactics to Drive Relevance in Email Marketing
By David Daniels, The Relevancy Group |
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How can you get more email subscribers to open and act on your messages? More than ever, relevance - the right message at the right time from someone the subscriber expects to see in the inbox - will help your messages cut through the clutter and get noticed, opened and acted on. Sounds easy enough, right? But if it were really that easy, every marketer would be doing it.
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Previous Email Marketing Article:
Mission Impossible? Creating Extraordinary Email Subject Lines |
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| Eye On ROI |
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The 5 Basics of Successful Business Partnerships
By Marjan Mohsenin |
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As a savvy marketer you're always looking for ways to increase revenue and brand equity. You could go it alone and be the "Apple" in everyone's eye, but that's expensive and takes considerable time. What you need are business partners to help expand your online marketing reach and revenue. The criteria for building successful business partnerships are similar to any long-term relationship: Quality, Expectations, Availability, Communication, and Collaboration.
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Previous Eye On ROI Article:
How Much Does Email Marketing Impact Your Bottom Line? |
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Landing Pages
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A Secret Weapon to Increase Email Conversions by 60%
By Cathi Mason
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Studies show that when this specific element of your email campaign is done well, it can increase conversions by nearly 60%. Is it the subject line, the email list, the graphics or the from address? Actually, it's none of the above - in fact, it isn't anything on or in the email at all. If you're feeling a little lost, you aren't alone - this conversion-boosting element is one that is often ignored and overlooked by email marketers. So just what is this secret conversion-causing weapon? Find out.
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Previous Landing Pages Article:
Designing Landing Page Templates That Last |
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| Ask Lyris |
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Text, Attachments and HTML Email Format
By David Fowler |
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Question: Do I still need to provide a text-format option for my email messages, or can I just move everyone on my text list to my HTML list?
Answer: Although HTML-format email messages - those with colors, graphics and images - are more widely accepted today and render better than ever on most desktop/laptop computers and some smartphones, the text email message will never quite disappear.
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Previous Ask Lyris Article:
How Relevance Drives Higher Deliverability |
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