Email-Marketing Resources
Free Email-Marketing Tools, White Papers, Guides, Webinars and Articles
Everything you need to improve your email ROI is here. From how to write the best email subject line to how to improve deliverability to how to use emerging techniques like social media marketing to get more out of every email.
Check out our interactive tools, how-to guides, webinars and articles.
Email-Marketing Tools and Templates
- POPULAR! Free Email Templates & HTML Basics Guide – Proven templates even non-designers can use.
- POPULAR! ContentChecker™ for Email – Flag and correct email content issues before you hit "send."
- POPULAR! Lyris Email-Marketing Quiz – Get your EQ score to see how effective your email-marketing program is.
Email-Marketing White Papers and Guides
- POPULAR! Stellar Subject Lines: 10 Rules that Get Results – Learn the new rules for writing the best email subject lines.
- POPULAR! Email Design No-No’s Guide for Non-Designers – Ten things email marketers and designers need to know.
- POPULAR! Guru’s Guide to Email-Marketing Success – The definitive all-in-one guide on email-marketing best practices.
- POPULAR! Web Analytics Wizard for Email Marketing – Learn how to dramatically improve email-conversion rates.
- The Role of DNS in Email Deliverability – How you can ensure your legitimate email isn’t mistaken for spam.
- 87 Ways to Improve Your Email Marketing – The ins and outs of permission email marketing from building your email lists to learning from unsubscribers.
- Getting Better Results with Segmenting – Why email segmentation matters and how to use it to boost open and click-through rates.
- Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers.
- Strategies for Addressing the Challenges of Preview Panes and Disabled Images – Learn how to design for email preview panes and blocked images, so your message has a better chance of being read.
- Email Subject Lines: 15 Rules to Write Them Right – Fifty characters could be all that stands between you and success. Recently Updated!
Email-Marketing Webinars
- POPULAR! Social Media Marketing: CPR for Email Marketers in a Challenging Economy – How to leverage social channels for better email-marketing campaigns.
- POPULAR! Future of E-mail Marketing On-Demand Webcast – How mobile devices, social networks and other trends change the email game.
- Outside the Inbox – This 40-minute, on-demand webinar explores new ways to improve your email deliverability.
Email-Marketing Articles
- Email Design No-Nos Your Designer May Not Know
- Email-Marketing Tips for a Down Economy
- How to Re-Opt-In Your Email List
- 25 Tips to Tune Up Your Email
- Garbage In, Garbage Out - Why Personalisation is only as Good as Your Data
- Four Common Assumptions Masquerading as Best Practices
- Creative Briefs: Your Map to Message Success
- The Joy of Text
- What Gets My Goat: the Rudeness of no Reply
- How Valuable is Your Email?
- Five Ways to Build Reader Engagement
- Mobile Email Marketing Tips
