Lyris ContentChecker for Email
Don't Get Mistaken for Spam Due to Email Content
The days when using the word "free" fast-tracked your email-marketing campaigns to the junk folder are long gone, but that doesn't mean that the wrong kind of content can't get you blocked. Many corporations and ISPs still use content-based spam filters, in conjunction with reputation-based filters, to try to screen out the bad guys. Use the Lyris ContentChecker™ for Email to paste in your HTML code and receive a free spam score.
Access the Lyris ContentChecker™ for Email
The Problem: Email messages that are mistakenly delivered to the spam folder
As a permission-based email marketer, you may have experienced the frustration of having your email messages mistakenly delivered to the junk folder. There are many reasons this can happen, because spam filtering is very complex and ever-changing. But you can take proactive steps to ensure that bad subject lines, keywords, links and other content-related attributes don't stand between you and the email inbox.
The Solution: Lyris ContentChecker™ for Email
Proactively validate your content with the Lyris ContentChecker™ for Email – a free, easy-to-use spam-filter utility that helps you identify potential content issues and improve your email messages before you hit the send button.
Lyris ContentChecker for Email uses the SpamAssassin content filter to validate your email-marketing campaign against multiple rules that are widely adopted within the receiving domains. It assigns the same spam score to your email content that many receiving email filters use to help determine whether a message should go to the inbox or to the junk folder.
Having a low score does not guarantee inbox delivery, because spam scores are weighed in conjunction with other factors, such as email-sender reputation. On the other hand, having a high score will certainly work against you if you don't make corrections. That's why we don't just tell you your spam score, we also give you recommendations for optimizing email deliverability.
