Guru’s Guide to Email-Marketing Success
Email-Marketing Best Practices
Struggling to drive ROI from your email-marketing program? This 39-page email-marketing how-to guide is chock full of email-marketing best practices and tips, from improving subject lines to building permission-based email lists to improving email deliverability to measuring success.
Download Guru's Guide to Email-Marketing Success
Guru’s Guide to Email-Marketing Success - Full Description
Introduction
Email marketing is one of today's most popular and effective forms of marketing. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization, and delivers a high return on investment. But achieving optimal results from your email-marketing programs requires experience, planning and advanced technology. Download Guru's Guide to Email-Marketing Success
Table of Contents
Planning, Trends and Content
- Conducting an Email Marketing Review p. 3
- Email Myths Busted! p. 6
- Kick Your Email Marketing Program up a Notch p. 8
- Email Corrections and Why They Make Cents: Strategies for the Inevitable Email Goof p. 10
- 20 Tips for Better B2B Newsletter Content p. 12
- Top Tips to Re-Engage Your “Inactive” Recipients p. 14
- Top Tips for Improved Subject Lines p. 16
- When is the Best Time to Send an Email Promotion or Newsletter? p. 19
Build and Manage Lists
- 28 Ways to Build Permission-Based Email Lists p. 22
- Optimizing Email Opt-in Pages p. 24
- Quick Tips on How to Reduce Email Bounces p. 26
Deliverability
- Optimizing Your Email for Deliverability p. 28
- Branding Your Subject Lines to Avoid the Junk Folder p. 31
- How Geeks Can Increase E-Mail Delivery p. 32
- How Nongeeks Can Increase E-Mail Delivery p. 33
Email Metrics
- Click-to-Open Rate: A Better Metric? p. 35
- Email Metrics: Lies, Damn Lies: The Common Untruths in Email Marketing p. 37
